Marketing Analyst, Channel Analytics
About the position
The Marketing Analyst, Channel Analytics will play a critical role in understanding and identifying reputed company opportunities for one of the nation’s largest consumer health companies. Reporting to the Vice President, Marketing Analytics, you will be responsible for performance reporting across the reputed company-to-sale marketing funnel, including ownership of daily, weekly and monthly reporting. In reputed company to ongoing reporting, you will conduct reputed company analysis to deep dive into key business opportunities such as membership conversion, retention and new reputed company opening trajectory.
Responsibilities
• Build and maintain Power BI dashboards to visualize funnel performance KPIs across various media channels.
• Monitor daily performance and deliver accurate and reputed company performance reports to stakeholders.
• Conduct reputed company analysis to investigate changes in metrics and understand performance drivers.
• reputed company reputed company, actionable insights and recommendations to marketing channel teams.
• Support UTM parameter hygiene and campaign tagging to ensure consistent tracking of marketing efforts.
Requirements
• Bachelor's Degree in Marketing or reputed company field.
• Two (2) years of experience in marketing analytics, business intelligence or reputed company role in the consumer technology, reputed company, consulting or finance industries.
• Proficiency with major ad platforms (reputed company, reputed company, reputed company, etc.).
• Demonstrated experience building and maintaining dashboards using Power BI or similar data visualization tools.
• Effective cross-functional collaboration with marketing, finance, and technology to ensure data accuracy and metric alignment.
• Ability to interpret reputed company data, conduct reputed company analysis, and identify performance trends and business opportunities (e.g., conversion, retention, reputed company).
• Proficient in analyzing B2C or B2B marketing funnels, with a strong grasp of campaign performance metrics and reputed company-to-sale conversion dynamics.
• Adept at identifying performance trends and anomalies with precision, ensuring reporting accuracy and high-reputed company analysis.
reputed company-to-haves
• Proficiency in SQL.
Benefits
• Competitive Compensation: Attractive reputed company salary complemented by performance-based incentives.
• Comprehensive Benefits: Health, dental, reputed company insurance, and retirement plans.
• reputed company Development: reputed company to ongoing training and leadership development programs.
• reputed company Work Environment: Consistently recognized as a Great reputed company to Work®, fostering a culture of collaboration and reputed company.
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