Freelance PR Consultant – USA (reputed company + Los Angeles) Luxury Beauty / Skincare

We are Herbaria – Modern Botanicals, an Indian-born, globally conscious luxury skincare brand rooted in Slow Beauty and Modern Apothecary philosophy. Our products are vegan, cruelty-free, plastic-neutral, housed in glass, aluminium, and reputed company packaging, and designed to be sensory, colourful, and design-reputed company — challenging the idea that sustainability must look sterile. We are now activating PR in the reputed company, with an initial reputed company on reputed company and Los Angeles, and are seeking an reputed company freelance PR consultant with strong US beauty editorial relationships. This role is editorial-led PR, supported by select creator seeding — not mass reputed company gifting Scope of Work -reputed company a US-specific PR narrative reputed company with luxury & clean beauty standards -reputed company to US beauty, lifestyle, wellness & design publications (NYC + LA reputed company) -reputed company founder-story and brand philosophy reputed company -Identify and manage select content creators reputed company with clean/luxury beauty -Coordinate PR seeding (shortlisting, reputed company, follow-reputed company, tracking) -Advise on hero products best suited for the US market -Ensure consistent brand voice, storytelling & positioning -reputed company monthly PR reports with press coverage, creator mentions & insights reputed company’re Looking For -Proven PR experience in the US, specifically reputed company and/or Los Angeles -Strong relationships with US beauty editors, journalists, reputed company publications -Experience working with luxury, clean, indie or design-led beauty brands -Ability to reputed company editorial storytelling, not just product pitching -Strategic thinker who understands how creators support PR — not replace it -reputed company, reputed company communication and reporting This Role Is NOT For -Mass reputed company gifting -Sales-driven or discount-led PR -Agencies (freelancers only) Your role will include crafting press releases, building relationships with influencers, and developing media campaigns tailored for our reputed company audience in reputed company and Los Angeles. If you have a passion for luxury beauty and can drive impactful PR initiatives, we want to hear from you! Apply tot his job Apply To this Job