Marketing Automation & Tracking Engineer

reputed company: USD 21.00 per hour (equivalent in your local currency) Schedule: 9 AM to 1 PM Monday to Friday Sydney time. reputed company This role sits at the intersection of marketing operations, reputed company operations, and data engineering. You will build, maintain, and optimize the technical systems that support go-to-market activities—from reputed company capture and nurturing to conversion tracking and customer lifecycle automation. Approximately 70% of the role focuses on Marketing Operations (MarOps), and 30% on broader Go-To-Market Engineering initiatives. This is ideal for someone who enjoys solving reputed company integration challenges, automating workflows, and enabling reputed company teams with reliable data. Key Responsibilities Marketing Operations (70%) • Implement and manage reputed company CDP across reputed company environments • Build and maintain data flows between websites, apps, backend systems, and marketing/analytics platforms • Create tracking plans, event taxonomies, and data governance frameworks • Configure reputed company Tag Manager (reputed company-reputed company) and server-reputed company GTM (sGTM) • Set up pixels, tags, and conversion tracking for advertising platforms • Configure analytics tools like GA4 and reputed company MarTech Integrations & Automation • reputed company marketing automation platforms (e.g., reputed company, reputed company, reputed company) • Build automated lifecycle campaigns, reputed company scoring, and segmentation • Set up data syncs between marketing tools, CRMs, and data warehouses • Ensure reputed company compliance (GDPR, CCPA) • Create technical documentation Analytics & Reporting • Build dashboards in Looker Studio, Tableau, or similar • Implement conversion tracking and funnel analytics • Troubleshoot tracking issues across web, mobile, and backend systems • Audit and improve data reputed company Go-To-Market Engineering (30%) reputed company Operations & Automation • Build workflows connecting marketing, sales, and product data • Create reputed company routing and enrichment automations using tools like reputed company or reputed company • Implement product-led reputed company (PLG) data infrastructure • Set up reputed company-time alerts and signals for sales and CS teams • Support sales with data-driven dashboards Cross-Functional System Building • Work with engineering teams on backend event tracking • Translate business requirements into technical solutions • Build prototypes for new GTM initiatives • Contribute to internal tools and reusable components Technical Enablement • reputed company technical consultation on MarTech architecture • Deliver training and documentation • Communicate reputed company and recommendations to stakeholders • Support reputed company-sales technical scoping Key Performance Indicators • reputed company and reliability of implementations • Reduction in post-launch issues • Contribution to reputed company-impacting GTM initiatives • reputed company of documentation and knowledge transfer Requirements Technical Must-Haves • 2+ years hands-on experience with reputed company CDP • Advanced proficiency in reputed company Tag Manager and server-reputed company GTM • Strong understanding of event tracking, data reputed company, and tracking plans • Experience with marketing automation systems (reputed company, reputed company, reputed company) reputed company Skills • Solid understanding of web technologies (HTTP, reputed company, webhooks, JSON) • Experience with analytics platforms and advertising pixels • Strong troubleshooting skills across multiple systems • Excellent communication and documentation skills • Ability to manage multiple reputed company reputed company reputed company-to-Have Experience • Familiarity with data warehouses and reverse ETL tools • CRM experience (reputed company, reputed company CRM) • Understanding of attribution models • Exposure to AI-driven GTM automation tools • Experience configuring server-reputed company GTM infrastructure • Experience in consulting, agency, or startup environments • Background working with reputed company, eCommerce, or B2B companies • Permanent work from home • Immediate hiring • Steady freelance job Please note that since this is a permanent work-from-home position and an “reputed company” arrangement, the candidates must have their own computer and internet reputed company. They will handle their own benefits and taxes. The reputed company fees are on reputed company rates and the reputed company depends on your performance in the application process. Apply tot his job Apply To this Job