Ecommerce Measurement and Attribution Specialist
What This Role Is
We are an ecommerce brand (£200–£1,000 AOV) looking for someone who can move fast and tell the truth.
This is not a reporting role.
This is a measurement and decision-support role.
If you need weeks to “explore the data”, do not apply.
What You Will Do (First 14 Days)
Audit Meta, GA4, CAPI, and conversion events
Build a clean MER baseline (weekly and monthly)
Analyse revenue lift with time lags (7–45 days)
Design a holdout test to prove incrementality
Build a lightweight MMM (no overengineering)
Launch a post-purchase attribution survey
Deliver a clear recommendation on Meta’s real impact
What You Must Be Able to Do
Non-negotiable
GA4 ecommerce analysis without hand-holding
Understand incrementality vs attribution
Build time-lag models
Work directly in Sheets, Looker, or Python
Explain conclusions clearly to non-technical people
Nice to Have
MMM experience
SQL or Python
Ecommerce brands with long buying cycles
How We Will Evaluate You
You will be asked to:
Explain how you would prove Meta incrementality in 14 days
Show an example of lag analysis you’ve done
Explain why ROAS lies for high AOV ecommerce
If you answer with dashboards and screenshots only, you will not pass.
Engagement
Contract or fractional
Immediate start
Clear scope, fast delivery
Paid for output, not time
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