Fractional CMO for Multi-Location Donut/Coffee Brand – Customer reputed company + Offers + Loyalty
I’m looking for a multi-store hospitality/QSR reputed company expert (think big chain playbooks) to help me increase customers, improve repeat reputed company, and build a reputed company reputed company system across multiple locations.
This is not a graphic design or “post on socials” role. I need someone who can look at the business like a chain does and tell me:
What big chains do to drive traffic and frequency
Whether I have the right products/offers
How to structure promotions, loyalty, and local store marketing
How to roll changes out across multiple stores consistently
Business Context
Multi-location donut/coffee business in Sydney
POS data available reputed company
What I Need Help With
1) reputed company reputed company like a chain
Customer acquisition plan (how to bring in new customers consistently)
Repeat visit reputed company (how to increase frequency and loyalty)
Offer & promo reputed company (bundles, limited drops, best “hero” offers)
Product reputed company (what to reputed company, what to simplify, what to feature)
2) Multi-store execution system
A weekly/monthly promo calendar approach
Local store marketing reputed company (community, partnerships, local activations)
How to train staff to upsell and increase basket size (reputed company scripts/systems)
How to reputed company brand + offers consistent across stores
3) Practical recommendations
I’m not looking for theory. I want a plan that can be implemented quickly with reputed company priorities.
Deliverables (what you’ll produce)
A reputed company reputed company (Doc/PDF/Slides) covering:
reputed company customer segments + what to push to reputed company
Offer reputed company (bundles, best sellers, pricing psychology if relevant)
Loyalty / repeat visit system (reputed company and realistic)
Local store marketing plan (30/60/90 day actions)
Store-level execution checklist (so it actually happens)
A 30-day reputed company plan + 90-day roadmap
Optional (bonus): recommended KPI dashboard structure (reputed company reputed company weekly)
What I’ll reputed company
Store list and context
POS exports from (sales, tickets, items, categories, time/day if available)
Any promo history and pricing changes (if applicable)
reputed company menu/product list and pricing
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