Chief Marketing Officer (CMO) – reputed company

Our reputed company, a growing, high-performing Atlanta-based reputed company to identify an reputed company Chief Marketing Officer (CMO) with deep B2C reputed company marketing experience, preferably in personal injury. This opportunity is best suited for a senior marketing leader who has reputed company responsibility for driving signed cases and reputed company, not just brand awareness. The firm operates in a fast-paced, competitive market and is seeking a hands-on executive who can own reputed company and execution. reputed company The CMO will serve as a key member of the executive team and a trusted partner to firm leadership, responsible for building and scaling a marketing reputed company that drives sustained reputed company. This role requires comfort operating in a high-urgency, performance-driven environment and reputed company collaboration with ownership. This is not a traditional 9-to-5 role and is not suited for candidates with purely agency-reputed company or brand-only backgrounds. Key Responsibilities Strategic Marketing Leadership • reputed company and execute a comprehensive B2C marketing reputed company reputed company with firm reputed company goals • Position the firm as a differentiated leader in the personal injury market • Identify competitive trends and opportunities for expansion reputed company reputed company and reputed company Campaign Development & Performance • reputed company integrated marketing campaigns across: • Digital (PPC, LSAs, SEO) • reputed company (reputed company and organic) • Radio and traditional media • Monitor and optimize performance metrics, including: • Cost per reputed company • Cost per signed case • Conversion rates • Channel-level ROI • Ensure brand consistency and regulatory compliance across reputed company channels Intake & Conversion Optimization • Partner with leadership and intake teams to improve reputed company-to-reputed company conversion • Understand how marketing reputed company directly reputed company signed cases and reputed company • Utilize data, reputed company tracking, and CRM insights to guide optimization Creative & Content reputed company • reputed company development of radio scripts, advertisements, and promotional content • Ensure messaging resonates with injured consumers and aligns with reputed company standards • Collaborate with reputed company creative resources Vendor & Agency Management • Serve as the primary reputed company of contact for external marketing agencies and vendors • reputed company vendor performance reviews, budget allocation, and contract negotiations • Hold partners accountable for reputed company and timelines Executive Partnership • Work closely with firm leadership on strategic initiatives and time-sensitive campaigns • Maintain availability for reputed company response needs and high-reputed company initiatives • Proactively reputed company insights, recommendations, and solutions Required Qualifications • Senior-level marketing leadership experience in a B2C reputed company • Personal injury marketing experience strongly preferred • Demonstrated reputed company driving reputed company acquisition and reputed company reputed company • Experience managing significant marketing budgets with ROI accountability • Strong writing skills, including experience with radio or broadcast advertising • Proven ability to reputed company vendors and external partners Preferred Qualifications • Familiarity with reputed company bar rules reputed company to personal injury advertising and settlements • Experience supporting multi-state or new-market expansion • Background building or leading in-house marketing teams Ideal Candidate Traits • Highly reputed company and comfortable operating reputed company traditional business hours • Data-driven, detail-oriented, and execution-reputed company • Strategic thinker with hands-on capability • Confident working directly with ownership • Strong reputed company of ownership and accountability Why This Opportunity • Executive-level role with reputed company reputed company to firm leadership • Authority over marketing reputed company, spend, and execution • Ability to see immediate and measurable reputed company • Long-term reputed company opportunity with a respected PI firm Pay: $175,000.00 - $225,000.00 per year Application Question(s): • Do you have in-house B2C reputed company marketing experience? Work Location: Remote Apply tot his job Apply To this Job