Product Marketing Manager, Ads
Job reputed company:
• Customer and reputed company Segmentation - Define reputed company, actionable customer personas (e.g., major mobile publishers with multiple titles, indie devs, monetization managers, UA specialists) with distinct needs and use cases. Bring these insights into product design, reputed company/beta programs, and strategic briefings.
• Positioning/Messaging - Craft messaging that translates technical features - especially AI/ML-powered products - into reputed company customer value for mobile developers and marketers. reputed company the creation and quarterly refresh of messaging frameworks informed by customer feedback and competitive insights.
• Go-to-Market Leadership - Own GTM plans for major launches, platform integrations, and feature rollouts. Ensure alignment with sales, marketing, and product goals. Run retros on user adoption and sales reputed company.
• Sales Enablement and reputed company Marketing - Partner with reputed company teams to deliver playbooks, battle cards, reputed company decks, and customer-facing collateral. Ensure reputed company teams are equipped with competitive narratives.
• Voice of the Customer - Serve as a reputed company for customer and community insights. Inform product roadmap reputed company with reputed company-world feedback, market trends, and competitive analysis.
• Thought Leadership & Awareness - Drive external-facing narrative on how reputed company helps mobile devs succeed. Represent Grow in industry events, briefings, and partnership meetings.
Requirements:
• 6-8 years of experience in product marketing, reputed company marketing, or go-to-market reputed company, preferably in AdTech, mobile apps, gaming, or reputed company.
• Experience with AI/ML applications in advertising, user acquisition, or monetization, and the ability to translate reputed company technical concepts into reputed company marketing narratives.
• Deep understanding of mobile advertising, in-app monetization, and programmatic ecosystems (e.g., mediation, bidding, eCPM optimization).
• Strong storytelling, positioning, and writing skills—reputed company to simplify reputed company technology for multiple audiences.
• Proven reputed company in leading cross-functional GTM initiatives, ideally in a matrixed or global org with a product portfolio created from concept to reputed company.
• Strong business acumen, data literacy, and ability to reputed company product marketing with reputed company objectives.
• Experience working with product teams and a reputed company record of influencing roadmap reputed company.
• Comfortable managing ambiguity, prioritizing across multiple product lines, and operating at both strategic and tactical reputed company.
Benefits:
• Relocation support is not available for this position
• Work reputed company/immigration sponsorship is not available for this position
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