Specialist, Social Media

Warner Bros. Discovery is a leading media company known for its iconic content and beloved brands. They are seeking a Social Media Specialist to grow and foster the Food Network, Food.com, and Cooking Channel brands across various social media platforms, focusing on engaging communities and creating compelling content.

Responsibilities

• Grow and foster engaged social media communities, especially on emerging platforms like TikTok and YouTube, while supporting the Food category in achieving business objectives
• Contribute to day-to-day operations of Food Network’s YouTube by handling video ingestion, optimization and organization, plus balancing content priorities and optimizing videos and thumbnails
• Create engaging social content for TikTok based on platform trends
• Schedule social media posts efficiently and with attention to detail
• Craft attention-grabbing copy to create an exciting and valuable content experience for our followers across multiple platforms
• Find eye-catching videos by influencer and fan accounts to repost on owned platforms
• Monitor, respond to and moderate social media conversations
• Share community feedback, identify potential issues, etc
• Review video series and one-offs with an eye for social performance
• Shoot live or native footage as needed

Skills

• Bachelor's Degree
• Professional social media experience
• Active and engaged participant in social media with in-depth knowledge of social media platforms, including best practices, user dynamics and current trends
• Highly organized, detail-oriented and able to manage and execute multiple ongoing projects
• Extreme attention to detail and proclivity for checking work for accuracy once, twice and three times
• Creative individual with a passion for social media, food and entertainment
• Superb verbal, writing and presentation skills to communicate effectively, and on brand, with consumers
• Speedy, proactive work ethic and ability to work ahead
• Go-getter with an eye on analytics and growth
• Savvy social media user and trend-seeker
• Solid understanding of digital content, communication and marketing principles
• Highly creative, strategic thinker with ability to develop fresh, executable ideas that support Food Category initiatives
• Solution oriented problem solver
• Must have the legal right to work in the United States
• Food influencer connections a plus
• Photo and video editing experience and basic design capabilities for social media. (Knowledge of Adobe Photoshop and Premiere is a plus.)
• Familiarity with web and social media analytics (Tubular, Facebook Creator Studio, Twitter Analytics, etc.)
• Potential for night and weekend work

Benefits

• Health insurance coverage
• An employee wellness program
• Life and disability insurance
• A retirement savings plan
• Paid holidays and sick time
• Vacation

Company Overview

Company H1B Sponsorship