Freelance PR & Campaign Strategist (Nonprofit / Wildlife Conservation)
Freelance PR & Campaign Strategist – National Science-Based Awareness Campaign**
A National wildlife conservation organization is seeking a senior freelance PR and communications strategist to help translate two science-based campaign concepts into a cohesive, public-facing awareness campaign.
This project focuses on countering fear-based misinformation and building public understanding of the ecological and public-benefit role of mountain lions. We are looking for a strategic thinker who can shape narrative, messaging, and earned-media framing—and collaborate with design support to bring the campaign to life.
This is a short-term project with potential for follow-on work.
Scope of Work
The selected consultant will:
• Refine and strengthen two core campaign narratives:
Fear vs. Facts** (myth-busting, comparative risk)
When Lions Thrive, Landscapes Heal(ecosystem and public benefit framing)
• Develop campaign messaging, headlines, and tagline hierarchy
• Translate scientific and ecological concepts into clear, accessible public language
• Advise on visual storytelling
• Produce a concise campaign toolkit, which may include:
• Messaging framework
• Headline and tagline set
• Media pitch angles and talking points
• Visual concepts or creative brief for designers
Ideal Background
We are looking for someone with:
• Proven experience in public relations and communications strategy
• Background in nonprofit, advocacy, public health, environmental, or science-based campaigns
• Strong understanding of narrative framing, and public perception
• Experience translating complex or technical information for general audiences
• Ability to work independently and deliver polished, strategic outputs
Skills
• Public Relations Strategy
• Communications Strategy
• Campaign Messaging
• Media Relations
• Nonprofit Communications
• Advocacy Communications
• Storytelling
-Project Details
• **Contract type:** Fixed price (preferred), with milestones
• **Estimated duration: 4–6 weeks
• **Start: As soon as possible
• **Budget:Please propose based on scope
Please include:
1. A brief explanation of why this project interests you
2. One or two relevant examples of campaigns or media projects you’ve led
3. Any experience translating scientific, environmental, or public-interest issues for a broad audience
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