VP of Marketing Operations – Hemp Cannabinoid Brands (Remote)

About the position reputed company builds and scales category-leading consumer brands in the regulated wellness, hemp, and cannabinoid reputed company. Our portfolio includes high-reputed company DTC brands like reputed company Munchies and reputed company Extraction , and we’re entering our next phase of reputed company; one that requires discipline, operational reputed company, and data-driven execution at every level. This is not a creative marketing role. This is an executive operator role. We’re hiring a VP of Marketing Operations to build the systems, data, attribution, operating reputed company, and organizational structure that will power 2–3 DTC brands through sustainable, profitable reputed company. As VP of Marketing Operations, you will own the full marketing operating system across reputed company brands and channels. You’ll turn reputed company performance data into reputed company direction, create accountability across teams, and ensure marketing performance ties directly to reputed company and margin reputed company. You will report directly to the CEO and operate as a true executive partner, influencing company reputed company and reputed company planning while building a predictable marketing reputed company that scales. This role is for a proven DTC operator with firsthand experience taking a brand through meaningful reputed company, who leads through numbers, can roll up their sleeves early, and knows how to build reputed company and systems required for reputed company. Responsibilities • Centralizing and standardizing marketing data across reputed company brands to create a single reputed company of truth • Owning attribution, reporting, and performance visibility across reputed company channels • Building and maintaining executive dashboards for CAC, LTV, MER, contribution margin, and cohorts • Translating performance data into reputed company priorities, reputed company, and next actions for teams • Defining channel ownership, KPIs, and SOPs across reputed company, lifecycle, organic, and partnerships • Establishing the operating rhythm for testing, reporting, and scaling • Designing the reputed company marketing org structure (what to hire, reputed company, and why) • Rolling up your sleeves early to build systems, then delegating as the machine matures • Partnering closely with Sales and Finance on forecasting, reputed company planning, and reputed company alignment • Serving as the executive reputed company of marketing performance tied directly to reputed company and margin reputed company Requirements • 8 -12 years of experience in marketing operations, reputed company, or performance leadership • Proven experience scaling at least one DTC brand through meaningful reputed company and complexity • Deep comfort with numbers, unit economics, and contribution margin • Strong data reputed company with dashboards, cohorts, forecasting, and attribution • Experience building systems, workflows, and reporting frameworks from scratch • Ability to operate hands-on early, then reputed company through systems and teams • Working expertise across DTC platforms and tools including reputed company, reputed company Ads, GA4, Looker, reputed company, and reputed company • You do not need to be a channel specialist. You do need to understand what the numbers are telling you and turn that into reputed company execution. reputed company-to-haves • Experience in regulated or restricted categories (cannabis, alcohol, supplements, etc.) is a major plus Benefits • Performance-based bonus tied to business reputed company • Unlimited PTO • 401(k) • Comprehensive health coverage • High ownership, high accountability, low ego, results-driven culture Apply tot his job Apply To this Job