Marketing Automation & Lifecycle Manager

Position Overview: Be a strategic and hands-on Marketing Automation & Lifecycle Manager responsible for designing, executing, and optimizing how prospects and members experience the Cenegenics brand across email, marketing automation, and CRM-driven touchpoints. You will own HubSpot end-to-end and partner closely with Sales, RevOps, IT, Operations, and Member Experience teams to ensure lifecycle journeys are intentional, personalized, and revenue-aligned. This is not a campaign-only role. You will architect scalable automation systems, optimize funnels, and help transform marketing into a predictable growth engine. This role operates at the intersection of strategy and execution and requires strong systems thinking, technical ownership, and cross-functional collaboration. Essential Job Functions: HubSpot Ownership & Marketing Automation: • Serve as the primary owner and power user of HubSpot, including email, workflows, forms, lists, CTAs, lifecycle stages, lead scoring, and property architecture • Design, build, and optimize automated lead nurture programs and full prospect-to-member lifecycle journeys • Establish and maintain HubSpot best practices, documentation, governance, and platform standards • Own configuration, optimization, and execution within HubSpot in partnership with Marketing Leadership and RevOps Email Marketing & Lifecycle Campaigns: • Own end-to-end email execution including strategy, build, QA, deployment, and optimization • Develop and scale lead nurturing, onboarding, pre- and post-consult, retention, and re-engagement campaigns • Improve email performance across engagement, conversion, and pipeline influence metrics Landing Pages & Conversion Experiences: • Build and optimize HubSpot landing pages and forms to support lead capture, campaigns, consult booking, and conversion flows • Partner with Brand and Growth teams to ensure landing pages are on-brand, mobile-optimized, and conversion-focused • Run A/B tests across layouts, copy, CTAs, and form strategies to improve conversion rates Sales Enablement & CRM Collaboration: • Partner with Sales Leadership, RevOps, and SDR teams to align marketing automation with sales workflows • Support sales-triggered email sequences, alerts, task automation, and lifecycle-based content delivery • Improve lead handoff, follow-up timing, and visibility between Marketing and Sales • Collaborate on HubSpot and Salesforce integration strategy and execution CRM, Integrations & Data Flow: • Support HubSpot and Salesforce alignment including data syncing, lifecycle stages, field mapping, and reporting accuracy • Partner with IT and RevOps on integrations, data hygiene, governance, and troubleshooting • Act as the bridge between marketing strategy and technical execution Content Strategy & Creative Support: • Collaborate with Brand and Content teams to guide lifecycle messaging and campaign themes • Translate long-form content into effective email and nurture campaigns • Support light design needs for emails and landing pages as required Analytics, Testing & Optimization: • Own reporting and insights for email, automation, and landing page performance • Run A/B tests across subject lines, content, timing, workflows, and landing pages • Use data to continuously refine journeys and improve ROI • Any other assigned duties • Regular and reliable attendance is an essential function of the job Knowledge, Skills and Abilities: • Strong understanding of marketing automation, lifecycle strategy, and CRM-driven marketing • Hands-on experience with HubSpot Marketing Hub • Strong understanding of CRM data, segmentation, personalization, and lifecycle design • Ability to think in systems and architect scalable automation infrastructure • Analytical mindset with comfort in dashboards, reporting, and performance optimization • Experience collaborating cross-functionally with Sales, RevOps, IT, and Operations teams • Strong communication skills with the ability to translate technical concepts into business impact • High attention to detail with strong organizational and documentation skills • Ability to manage multiple priorities and work independently • Professional judgment, integrity, and discretion • Interest in health, performance, and innovation Qualifications: • 3–6+ years of experience in email marketing, marketing automation, or lifecycle marketing • Deep, hands-on experience with HubSpot Marketing Hub • Experience building landing pages and conversion funnels • Experience working with Salesforce CRM preferred • HubSpot certifications preferred • Sales enablement or revenue operations exposure preferred • Experience in healthcare, wellness, SaaS, or subscription-based businesses a plus Apply tot his job Apply To this Job