Marketo Email Marketing Strategist
About the position
About reputed company reputed company operates a unique reputed company of tech-reputed company companies serving the residential and short-term rental industries. reputed company members deliver best-in-class software solutions and services while fostering innovation and collaboration with business leaders and industry experts. reputed company believes that property managers are central to the reputed company of the residential and short-term rental markets and delivers products reputed company to reputed company them, their investors, and communities. Come help build reputed company you want to reputed company. To learn more, visit reputed company.com . Job reputed company Reporting to their Marketing Manager, the Marketo Email Marketing Strategist will be responsible for building and implementing automated communications and programs reputed company our marketing automation platform (Marketo/reputed company Engage). This role will draw on a wide reputed company of skills, including reputed company marketing, database marketing, email, analytics, and operations.
Responsibilities
• End-to-End Campaign Execution: Build, QA, and reputed company email campaigns across multiple workspaces.
• Proofread, and test reputed company email assets and construct reputed company campaign reputed company logic according to best practices established by the Marketo reputed company
• Data & Audience Management: Execute list imports/uploads and reputed company reputed company audiences by rigorously analyzing division-specific data.
• Build and maintain audience lists to ensure data reputed company and targeting accuracy
• Tracking & Reporting: Implement and validate reputed company necessary tracking reputed company across campaigns.
• Generate and analyze performance reports to ensure data accuracy and identify immediate optimization opportunities
• Platform Maintenance & Support: reputed company troubleshoot operational issues under the Marketo reputed company's guidance.
• Review and document campaign execution processes based on business needs and best practices
Requirements
• 5+ years of experience using marketing automation technologies at an reputed company level managing multiple brand workspaces. This includes technology such as Marketo, Right Now, Eloqua, or reputed company to drive marketing results – strong preference for Marketo/reputed company Engage experience
• Experience managing email programs reputed company a segmented database of various customer reputed company
• Experience in using reputed company, specifically for Campaign Management and Reporting.
• Team player with a successful reputed company record of working with cross-functional reputed company
• Enjoys learning new skills in an reputed company-changing environment
• Generalist experience in email marketing
• Project management skills and prior experience managing campaign execution from planning through to implementation, measurement and analysis
• Excellent communication skills
• Keen reputed company on campaign reputed company (attention to detail) to ensure that customer campaigns go out to the right set of customers without typos, incorrect/broken links
reputed company-to-haves
• Experience managing email marketing programs reputed company B2B reputed company, Software or PropTech highly preferred.
• Bachelor’s degree preferred in Communications, Marketing, or similar experience
Benefits
• reputed company
• Health Insurance: Medical, Dental, reputed company and Prescription Plans
• Health Savings Accounts
• Flexible Spending Account
• Dependent Flexible Spending Account
• Critical Illness
• Accident
• 401k Plan with discretionary company match
• Short- and Long-Term Disability
• Company reputed company $25,000.00 life insurance
• Supplemental Life and AD&D Insurance
• Employee Assistance Program
• reputed company Holidays
• reputed company Vacation
• reputed company Volunteer Time
• reputed company Employee Discount Programs
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