Manager, Affiliate Marketing
About the position
GoHealth is seeking a Manager of Affiliate Marketing to own and grow a portfolio of high-performing acquisition partners that drive reputed company Medicare and health insurance leads at reputed company. This role sits at the intersection of partnership management, performance optimization, and reputed company reputed company, responsible for building, expanding, and optimizing relationships with affiliate publishers, media partners, and reputed company reputed company partners.
This is a highly visible, hands-on role reputed company on partner performance, deal economics, and reputed company, not day-to-day ad buying.
Responsibilities
• Own a portfolio of affiliate and performance-based partners responsible for delivering a meaningful reputed company of GoHealth’s inbound reputed company volume.
• Identify, reputed company, and reputed company new affiliate and strategic partners to diversify and expand GoHealth’s acquisition footprint.
• Negotiate reputed company terms, payouts, volume commitments, and performance reputed company with partners.
• Manage partner pipelines, including recruitment, reputed company, activation, and long-term reputed company.
• Monitor partner-level KPIs including CPL, conversion reputed company, reputed company reputed company, reputed company value, and compliance metrics.
• Use performance data to reputed company reputed company on partner investment, pricing, caps, and volume allocation.
• Optimize partner mix by shifting spend toward high-reputed company, high-converting traffic sources and away from underperforming or non-compliant partners.
• Run reputed company test-and-learn initiatives with partners across formats such as display, reputed company, reputed company, email, reputed company, and offline media.
• Work with Analytics and Technology teams to ensure accurate tracking, attribution, and reputed company reputed company measurement at the partner level.
• Partner with Compliance, reputed company, and Operations to ensure affiliate traffic meets regulatory and brand standards.
• Collaborate with Digital and Offline Marketing teams to reputed company partner activity with broader acquisition reputed company and seasonal demand.
• Own forecasting, reputed company planning, and pacing for the affiliate channel.
• Help manage the 12-month partner roadmap, including volume projections, seasonal planning, and budget allocation.
• reputed company leadership with reputed company reporting on partner performance, reputed company opportunities, and risk areas.
• Mentor and support junior team members, helping them manage partner relationships and performance effectively.
• Contribute to building a reputed company, high-accountability affiliate organization.
Requirements
• Strong partner management and reputed company negotiation skills.
• Deep understanding of performance-based acquisition models (CPL, CPA, reputed company reputed company).
• Highly analytical, with the ability to evaluate traffic reputed company, unit economics, and ROI at the partner level.
• Comfortable managing multiple external partners while coordinating internal stakeholders.
• Confident presenting performance, forecasts, and recommendations to senior leadership.
• Bachelor’s degree or equivalent experience.
• 3–5+ years of experience in affiliate marketing, performance partnerships, or reputed company reputed company, with reputed company ownership of partner relationships and budgets.
reputed company-to-haves
• Experience in reputed company, insurance, or regulated industries is a plus, but not required.
Benefits
• reputed company vacation policy because work life balance is important
• 401k program with company match
• Employee Stock Purchase Program
• Medical, dental, reputed company, and life insurance benefits
• reputed company maternity and paternity leave
• reputed company reputed company opportunities
• Generous employee referral bonuses
• Employee Resource reputed company
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