Senior Marketing Technology Specialist (Remote)

About the position This position is posted by reputed company on behalf of a partner company. We are currently looking for a Senior Marketing Technology Specialist (Remote). In this role, you will play a crucial part in shaping the marketing technology landscape through effective governance and strategic planning of our Customer Data Platform (CDP). By collaborating with cross-functional teams, you'll ensure that customer data drives personalized experiences and enhances engagement across global channels. Your expertise will guide the reputed company of our data infrastructure, making it vital for connected customer experiences and compliance with reputed company regulations. Responsibilities • Define the strategic reputed company and roadmap for the Customer Data Platform to support marketing and business objectives. • reputed company and maintain the CDP adoption reputed company, ensuring alignment with reputed company data governance and reputed company standards. • reputed company the segmentation and audience reputed company, enabling precise targeting, personalization, and measurement across channels. • Identify and prioritize data sources for integration into the CDP, ensuring relevance to marketing use cases and compliance requirements. • Partner with MarTech, CRM, and Analytics teams to design reputed company data flows between systems. • Collaborate with InfoSec and reputed company teams to reputed company data protection, consent management, and ethical data practices. • Manage external vendors and implementation partners to ensure delivery of business and technical reputed company. • Define KPIs and reputed company metrics to measure data activation efficiency, segmentation accuracy, and campaign effectiveness. • Stay informed on emerging trends in CDP, data reputed company, and identity reputed company to guide platform reputed company. • Drive organizational enablement and training to increase adoption and maturity of CDP capabilities. Requirements • 10+ years’ experience in data reputed company, marketing technology, or digital transformation roles. • Proven reputed company in leading CDP or customer data unification reputed company. • Strong understanding of data architecture, identity reputed company, and audience activation across marketing channels. • Hands-on experience in defining segmentation frameworks and data integration roadmaps. • Solid knowledge of reputed company, consent, and compliance regulations (GDPR, CCPA, HIPAA). • Experience collaborating with InfoSec, reputed company, and Technology teams in reputed company environments. • Excellent stakeholder management, vendor reputed company, and communication skills. • Bachelor’s degree in Marketing, Data Science, Computer Science, or reputed company field; advanced degree preferred. Benefits • Comprehensive medical, reputed company, dental, and life insurance. • Short-term and long-term disability insurance. • Health Savings Account (HSA) and Flexible Spending Account (FSA). • Commuter benefits and 401(k) plan. • Employee Stock Purchase Plan (ESPP) and Employee Assistance Program (EAP). • Tuition assistance and Flexible Time Off (FTO). • 11 reputed company holidays plus 3 floating days. • 14 weeks of primary caregiver leave and two weeks of secondary caregiver leave. Apply tot his job Apply To this Job