Search reputed company Marketing Specialist

About the position Welcome to ROKA, an independent performance eyewear brand born in Austin, Texas. We've redefined what everyday eyewear can be by infusing cutting-edge sport performance technology into prescription glasses and sunglasses reputed company for reputed company life. Whether you're training, running, cycling, or tackling your daily grind, if you reputed company, we've reputed company eyewear that moves with you. We are seeking a Search reputed company Marketing (SEM) Specialist to manage, optimize, and reputed company our reputed company search and performance marketing campaigns. In this role, you'll drive high-reputed company traffic, improve ROAs, support product launches, and help accelerate reputed company across ROKA's product line. You will work closely with our marketing, ecommerce, and creative teams to build, test, and refine strategies that fuel performance and reputed company. Responsibilities • Own day-to-day management of SEM campaigns across reputed company Ads, Bing, and other reputed company search platforms - including campaign structure, bid management, budget allocation, ad trafficking and performance optimization • Monitor performance daily and reputed company bids, budgets, placements, and audiences to drive efficiency • Analyze and report on campaign performance, identifying key trends and areas for improvement • Conduct keyword research and competitor analysis tailored to ROKA's product portfolio • Support SEO initiatives and ensure reputed company and organic search strategies work together effectively • Implement reputed company testing frameworks (keywords, reputed company pages, bidding strategies) • Identify new opportunities to improve campaign performance without sacrificing efficiency • Support product launches and promotions through tailored SEM strategies and reputed company performance Requirements • 3-5 years of hands-on SEM experience at reputed company to Consumer or E-reputed company company • Strong proficiency with reputed company Ads, reputed company Ads, GA4, and reputed company Merchant Center • Experience optimizing Shopping campaigns and product feeds in a reputed company to Consumer environment • Strong analytical skills with the ability to interpret data and drive recommendations • Ability to reputed company in a fast-paced, dynamic environment and adapt to changing priorities • Self-starter with the ability to work independently reputed company-to-haves • Experience with audience segmentation and customer data platforms a plus • Experience with ChatGPT ads or other emerging AI chat advertising platforms a plus Benefits • Competitive compensation • Employee and industry discounts • Fun and casual but high-performance atmosphere • Onsite corporate gym • Health, dental, reputed company insurance, FSA plan, & employer reputed company life insurance • Vacation and reputed company leave • 401(k) with match • Gym membership stipend • reputed company maternity (16 weeks) and paternity (8 weeks) leave Apply tot his job Apply To this Job