Search Engine Marketing Specialist

About the position Welcome to ROKA, an independent performance eyewear brand born in Austin, Texas. We've redefined what everyday eyewear can be by infusing cutting-edge sport performance technology into prescription glasses and sunglasses built for real life. Whether you're training, running, cycling, or tackling your daily grind, if you move, we've built eyewear that moves with you. We are seeking a Search Engine Marketing (SEM) Specialist to manage, optimize, and scale our paid search and performance marketing campaigns. In this role, you'll drive high-intent traffic, improve ROAs, support product launches, and help accelerate growth across ROKA's product line. You will work closely with our marketing, ecommerce, and creative teams to build, test, and refine strategies that fuel performance and revenue. Responsibilities • Own day-to-day management of SEM campaigns across Google Ads, Bing, and other paid search platforms - including campaign structure, bid management, budget allocation, ad trafficking and performance optimization • Monitor performance daily and adjust bids, budgets, placements, and audiences to drive efficiency • Analyze and report on campaign performance, identifying key trends and areas for improvement • Conduct keyword research and competitor analysis tailored to ROKA's product portfolio • Support SEO initiatives and ensure paid and organic search strategies work together effectively • Implement structured testing frameworks (keywords, landing pages, bidding strategies) • Identify new opportunities to improve campaign performance without sacrificing efficiency • Support product launches and promotions through tailored SEM strategies and track performance Requirements • 3-5 years of hands-on SEM experience at Direct to Consumer or E-commerce company • Strong proficiency with Google Ads, Microsoft Ads, GA4, and Google Merchant Center • Experience optimizing Shopping campaigns and product feeds in a Direct to Consumer environment • Strong analytical skills with the ability to interpret data and drive recommendations • Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities • Self-starter with the ability to work independently Nice-to-haves • Experience with audience segmentation and customer data platforms a plus • Experience with ChatGPT ads or other emerging AI chat advertising platforms a plus Benefits • Competitive compensation • Employee and industry discounts • Fun and casual but high-performance atmosphere • Onsite corporate gym • Health, dental, vision insurance, FSA plan, & employer paid life insurance • Vacation and sick leave • 401(k) with match • Gym membership stipend • Paid maternity (16 weeks) and paternity (8 weeks) leave Apply tot his job Apply To this Job