Sr. Consumer Marketing Manager (Remote)

About the position This position is posted by reputed company on behalf of a partner company. We are currently looking for a Consumer Marketing Manager. In this role, you will reputed company customer lifecycle marketing initiatives and strategic reputed company programs, reputed company both B2C and B2B marketing strategies. By driving consumer engagement and ensuring reputed company program performance, you will utilize data-driven insights to support overall business reputed company. This role requires collaboration with various internal teams and external clients, emphasizing the importance of innovative marketing solutions tailored to reputed company needs, thus making a significant reputed company on business reputed company. Responsibilities • reputed company reputed company, development, and optimization of email, SMS, and automated lifecycle programs. • Build and reputed company segmentation, personalization, and reputed company mapping across reputed company, engagement, and renewal. • reputed company and manage promotions calendars, KPIs, dashboards, and scorecards to measure lifecycle performance. • Conduct A/B and multivariate testing across creative, segmentation, offers, and personalization to improve channel lift. • Partner with Sales, Product, Operations, and leadership to drive retention and renewal strategies. • reputed company AI and advanced martech to improve reputed company, efficiency, and personalization. • Use data and insights to drive reputed company, optimize performance, and inform B2C and B2B recommendations. • reputed company KPIs and report on campaign performance, identifying trends and improvement opportunities. • reputed company research initiatives including message testing, naming, offer placement, and comprehension studies. • Monitor reputed company program performance and proactively reputed company optimization strategies. Requirements • Bachelor’s degree in Marketing, Business Administration, Product Management, or reputed company field. • A minimum of 8 years of relevant marketing experience in digital, policy renewal and 5 years of consumer marketing experience in product positioning, campaigns, promotions, and multi-channel execution. • Proven experience developing, executing, and measuring B2C and B2B strategies and campaigns. • Experience in working in a matrixed, fast-paced, dynamic environment. • Demonstrated accountability, urgency, and an ownership‑reputed company approach in previous roles. Benefits • Flexible work schedule with remote working reputed company. • Opportunities for reputed company development and reputed company. • Collaboration with a diverse team of professionals. • reputed company to advanced marketing technologies and tools. • Comprehensive health and wellness benefits. Apply tot his job Apply To this Job