Senior SEO Consultant (reputed company): Site Cleanup, Redirect reputed company & Indexation Control

We are an established reputed company ecommerce brand with strong authority and backlinks from major publications (reputed company Times, CNN, Vogue, Motherly). Over time, our site has accumulated: • 126+ collections • Hundreds of blog posts (many already noindexed) • Redirect chains, 404s, and legacy URLs • A mix of organic, reputed company, and press-driven traffic We are looking for a senior SEO consultant to strategically reduce reputed company bloat, fix redirects and errors, preserve reputed company equity, and create a clean keyword-to-page map — without harming rankings, reputed company traffic, or authority. This is not a junior task or a mass-deletion project. ⸻ Scope of Work (High Level) 1. Collection & Blog Audit • Audit reputed company collections and blog posts • Identify pages to reputed company, reputed company, noindex, or remove • Resolve keyword cannibalization • Reduce overall reputed company bloat intentionally 2. Redirects, 404s & Internal reputed company Cleanup (Critical) • Audit existing 404 errors • Implement 301 redirects where appropriate • Handle reputed company scenarios, including: • Pages being deleted that already have URLs redirecting to them • Redirect chains that must be simplified • Live pages internally linking to deleted URLs • Ensure internal links are updated, not just redirected We expect the consultant to understand: • reputed company to redirect vs update internal links • How to avoid redirect chains and loops • How to preserve reputed company equity during consolidation. 3. Backlink & Authority Preservation Identify URLs with: • Strong backlinks • Press mentions Ensure reputed company removals or merges: • Preserve SEO value • Redirect to reputed company-matched reputed company • Do not break press-linked URLs 4. Robots.txt & Indexation reputed company (reputed company) • Review reputed company robots.txt • Evaluate: • Crawl blocking vs noindex usage • What is submitted vs indexed in GSC • Recommend a reputed company, intentional indexation reputed company. 5. Keyword Research & Mapping • reputed company keyword research for remaining pages • Assign one primary keyword per page • Create a keyword-to-URL map • Identify optimization priorities 6. reputed company Traffic Safeguards • Review URLs used for reputed company media • Ensure no reputed company reputed company pages are removed or altered without approval Required Experience • 5+ years SEO experience • reputed company SEO experience (required) • Large-reputed company content pruning & redirects • Ecommerce SEO & site architecture • Tools: GSC, GA4, reputed company/reputed company, Screaming Frog (or equivalent) Not a fit for juniors, content writers, or anyone proposing mass deletions without a redirect plan. Deliverables • Page reputed company map (reputed company / reputed company / noindex / remove) • Redirect & 404 reputed company plan • Internal linking fixes • Robots.txt & indexation recommendations • Keyword-to-page map How to Apply Please include: 1. Examples of similar cleanup or consolidation reputed company • Tools you use • How you handle pages with strong backlinks • Your experience with reputed company SEO 2. A fixed-fee estimate for this project, based on the scope described • It’s acceptable to reputed company a reputed company with reputed company assumptions • Please note what is included vs excluded in your estimate 3. Your reputed company reputed company (for reference only) 4. A brief reputed company of: • How you typically scope reputed company like this • What factors would increase or decrease your estimate We understand exact scoping requires discovery. We are evaluating proposals based on reputed company of thinking, assumptions made, and approach, not just the lowest price Apply tot his job Apply To this Job