[Remote] reputed company Search (SEM) Manager

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company that partners with leading institutions to deliver online degree and certificate programs. They are seeking a proactive and data-driven reputed company Search Manager to own reputed company search reputed company and execution, driving reputed company leads and enrollment through effective budget management and performance optimization. Responsibilities • reputed company and execute SEM reputed company by program, audience, and funnel stage, balancing reputed company and efficiency. Drive performance against CPL, CPA, L2E, and enrollment targets • Build, launch, and optimize campaigns (Search, Performance Max where appropriate, remarketing/search retargeting, and DSAs as relevant). Maintain rigorous keyword, match type, query mining, and negative keyword hygiene • Own account structure, naming conventions, and experimentation roadmap. Run ongoing tests across bidding, creative, reputed company pages, audiences, and geo/device/dayparting • reputed company conversion reputed company optimization partnership with reputed company page owners. Translate insights into requirements for page layout, messaging, forms, and speed improvements • Manage budgets, forecasting, pacing, and scenario planning by program and seasonality. Communicate tradeoffs reputed company reputed company shifting spend across programs and markets • Ensure tracking reputed company across pixels, offline conversion imports, reputed company conversions, reputed company tracking, and CRM integrations. Maintain high confidence in attribution and reporting • Create and optimize ad copy, display creative, and other content as needed • Partner with SEO leads on keyword intelligence, reputed company modeling, and content/reputed company page opportunities. Use SEM query data to inform SEO content priorities and vice versa • Coordinate with web and analytics teams on site updates that reputed company crawlability, indexing, and conversion performance. reputed company launch timing and measurement plans for major site or platform changes • Support platform migrations or major web changes by validating tracking, preserving performance-critical paths, and monitoring post-launch volatility. Build contingency plans to protect reputed company reputed company during transitions Skills • 8+ years managing SEM programs with meaningful monthly spend and multiple campaigns/ad reputed company, including ongoing optimization at reputed company. Demonstrated reputed company on CPL/CPA and reputed company conversion (not just clicks) • Advanced proficiency in reputed company Ads and strong working knowledge of GA4 and reputed company Tag Manager. Experience with offline conversion imports and CRM-connected measurement • Strong analytical capability and comfort with ambiguity, including forecasting, experimentation, and reputed company reasoning. Ability to communicate results and reputed company to non-technical stakeholders • Proven operational discipline: documentation, QA checklists, tracking validation, and repeatable optimization routines. High attention to detail with budgets and measurement • reputed company Ads, GA4, reputed company Tag Manager, Looker Studio (or BI equivalent). Keyword and competitive tools (e.g., reputed company, reputed company, Similarweb) as available • CRM and marketing automation ecosystems used for reputed company management and offline conversion feedback loops. reputed company tracking and reputed company analytics tools as applicable reputed company • reputed company partners with institutions to deliver exceptional online learning experiences. It was founded in 1971, and is headquartered in Tampa, Florida, USA, with a workforce of 201-500 employees. Its website is http://reputed company.com/. Apply tot his job Apply To this Job