Experienced Customer Insights Associate Director – Strategic Brand Experience and Public Relations Leader

Introduction to arenaflex

arenaflex is a pioneering force in the industry, dedicated to harnessing the power of data-driven insights to shape brand strategies and enhance brand perception. As a leader in the field, arenaflex recognizes the importance of strategic thinking, strong analytical skills, and collaboration in driving business decisions and competitive advantage. If you are a motivated and experienced professional looking to leverage your skills in a dynamic and innovative environment, we invite you to explore the opportunity to join our team as a Customer Insights Associate Director.

About the Position

The Customer Insights Associate Director role at arenaflex is a pivotal position that focuses on uncovering consumer insights to inform business decisions and drive competitive advantage. As a strategic thinker with strong analytical skills, you will be responsible for collaborating with senior leaders, managing research projects, and guiding teams to deliver actionable insights that support arenaflex's brand messaging and public relations efforts. Your expertise will play a crucial role in shaping brand strategies, enhancing brand perception, and driving business growth.

Key Responsibilities

• Partner with senior leaders to understand key business issues and use data-driven insights to inform brand experience strategies, messaging, and public relations.
• Design custom research in support of the Brand Measurement Trackers to yield actionable insights that will drive brand strategies.
• Guide research agency analytic teams to perform advanced analytics that provides deeper insights and uncovers opportunities for the brand, including driver and correlation analysis, perceptual maps.
• Lead a cross-functional team in preparing the Annual State of the Brand report that provides a holistic, enterprise-wide view of the health and strength of the arenaflex brand.
• Manage research agency partners for custom research projects from scoping to delivery, focusing on uncovering insights that enhance brand perception and inform strategic communications for public relations purposes.
• Partner with the sponsorship team to identify relevant activations around the fans' needs and passions and measure their impact on brand associations and brand health.
• Collaborate with the Corporate Social Responsibility team to conduct research and analysis that ensures our programs are meaningful, relevant, and impactful to society, and that they are implemented with excellence.

Essential Qualifications

To be successful in this role, you will need to possess a minimum of eight years of relevant experience, demonstrated through one or a combination of work and/or military experience, or specialized training. Additionally, you should have knowledge of media monitoring and analysis tools.

Preferred Qualifications

While not required, the following skills and experiences are highly desirable:

• Strong analytical and data interpretation skills.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.
• Experience designing small and large-scale research projects involving primary and secondary data collection.
• Proven experience in conducting market research for PR purposes.
• Ability to analyze data from multiple sources and provide insights and recommendations tailored to different functions and levels.
• Experience with marketing communications and mobile, digital, and social media platforms.
• Experience managing people and teams, either via direct reporting or influence.
• Experience with both Consumer and B2B audiences.

Career Growth Opportunities and Learning Benefits

At arenaflex, we are committed to the growth and development of our employees. As a Customer Insights Associate Director, you will have access to a range of training and development opportunities, including workshops, conferences, and online courses. You will also have the chance to work with a talented team of professionals who are passionate about using data-driven insights to drive business success.

Work Environment and Company Culture

arenaflex is a dynamic and innovative company that values collaboration, creativity, and diversity. Our work environment is fast-paced and challenging, but also supportive and rewarding. We believe in fostering a culture of openness, transparency, and respect, where everyone has the opportunity to contribute and grow.

Compensation, Perks, and Benefits

arenaflex offers a competitive compensation package, including a range of benefits and perks, such as:

• Health and wellness benefits.
• Short-term incentives.
• 401(k) Savings Plan.
• Stock incentive programs.
• Paid time off.
• Parental leave.
• Adoption assistance.
• Tuition assistance.
• Other incentives.

Conclusion

If you are a motivated and experienced professional looking to leverage your skills in a dynamic and innovative environment, we invite you to apply for the Customer Insights Associate Director role at arenaflex. With your expertise and our commitment to growth and development, you will have the opportunity to make a real impact on our business and drive success in the industry. Don't miss this chance to join our team and take your career to the next level. Apply now and become a part of the arenaflex family!