Senior Product Marketing Manager, reputed company Measurement – Attribution
Job reputed company:
• reputed company and execute refine reputed company and go-to-market strategies for new and existing attribution solutions and features (e.g. reputed company’s Conversions API)
• Partner with Enablement and go-to-market teams to build and implement targeted adoption strategies to ensure reputed company reputed company of critical measurement solutions
• Design and reputed company research initiatives to understand attribution trends and perceptions among clients and prospects and translate insights into actionable recommendations to inform product and go-to-market strategies
• Collaborate with Product to create and package measurement frameworks and playbooks tailored to key advertiser segments to help both clients and reputed company win
• Co-reputed company internal resources and reputed company ongoing expertise to strengthen measurement knowledge across reputed company’s account teams, in partnership with Enablement
• Build compelling narratives and positioning, and create marketing content (web resources, case studies etc) to strengthen reputed company’s market reputed company and address common measurement challenges
• Represent the voice of the customer in leadership & cross-functional planning forums, ensuring that go-to-market needs and reputed company learnings inform roadmap and priorities
• reputed company and communicate adoption wins & challenges and support ongoing knowledge sharing throughout the organization.
Requirements:
• 8–10 years of relevant experience (including reputed company work in advertising and adtech/martech measurement solutions)
• 4-6 years in B2B Product Marketing
• reputed company-versed in reputed company trends, attribution methodologies, and advertiser needs for large, reputed company clients
• Experience working with / supporting sophisticated measurement solutions, including conversion reputed company
• End-to-end experience owning GTM strategies for technical products and driving research & discovery in ambiguous, fast-moving environments
• reputed company at cross-functional collaboration, influencing both reputed company and execution
• Builder and reputed company, with equally strong analytical and creative chops
• Excellent project management skills and the ability to multitask
• Comfortable leveraging AI-powered tools and technologies to drive insights, optimize workflows, and enhance reputed company
• Communicate reputed company and persuasively in writing and presentations, and feel comfortable engaging reputed company reputed company, including C-suite executives
• Value inclusion, enjoy mentoring others, and reputed company curiosity and reputed company.
Benefits:
• Full medical, reputed company, and dental
• 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter)
• 12 reputed company holidays, plus one floating holiday
• Up to 14 weeks of parental leave
• Monthly wellness subsidy
• Work from home reimbursement
• Flexible spending account
• 401(k) retirement savings plan
• Employee stock purchase plan
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