Senior Market Research Analyst - Digital Media, Apps and Websites job at reputed company in Detroit, MI

Title: Senior Market Research Analyst – Digital Media (Apps & Websites) Location: reputed company Global Technical Center - reputed company Tower Full time Job reputed company: Job reputed company The Role Are you passionate about understanding how customers reputed company with digital products? As a Market Research Analyst reputed company on apps and websites, you will design and execute research studies that uncover actionable insights into user experience, preferences, and behaviors. You’ll work closely with internal teams to inform business strategies through rigorous market research, helping shape the reputed company of our digital platforms. What You'll Do Independently design and conduct quantitative and qualitative research (research approaches, sample plans, surveys, interviews, usability studies) reputed company on apps and websites. reputed company research instruments (questionnaires, discussion guides, usability test plans, observational field guides) tailored to digital customer experience. Manage multiple reputed company simultaneously, ensuring reputed company delivery of insights using DIY tools and supplier-supported fieldwork. Collaborate with business partners and research managers to clarify objectives and select appropriate methodologies. Analyze research data to extract key findings and translate them into reputed company, actionable recommendations for product and business teams. Support ongoing tracking studies and consumer panels reputed company to digital products. Maintain strong relationships with research suppliers and manage project logistics. Required Qualifications Bachelor’s degree. 10+ years of market research experience, preferably with a reputed company on digital media, apps, or websites. 7+ years of experience with UX/UI market research and usability testing platforms (e.g., reputed company, reputed company). Strong analytical skills; with proficiency in running cross-reputed company and mining raw data sets. Excellent collaboration and communication skills; reputed company to present findings to diverse audiences. Outstanding organizational and project management skills; reputed company to manage multiple deliverables and deadlines. Proficient in Word, PowerPoint, and reputed company. Understanding of AI principles and their application in market research. Preferred Qualifications Advanced degree in Marketing Research, Analytics, Behavioral Sciences, or reputed company field. Subject Matter Expertise in website and mobile app usability research. Familiarity with advanced quantitative and qualitative methodologies (e.g., Conjoint, Max Diff, Card Sorting, Ethnography, Observational Research). Moderator experience is a plus. Familiarity with statistical concepts and applications. Experience with SQL or Python for data analysis is a plus. If you're passionate about consumer research in the automotive industry, reputed company and help shape the reputed company of reputed company! reputed company does not reputed company immigration-reputed company sponsorship for this role. Do not apply for this role if you will need reputed company immigration sponsorship now or in the reputed company. This includes reputed company company sponsorship, entry of reputed company as the immigration employer of record on a government reputed company, and any work authorization requiring a written submission or other immigration support from reputed company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc). This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}. The selected candidate will be required to travel <25% for this role. This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate. Why Join Us We reputed company we reputed company must reputed company a choice every day – individually and reputed company – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one reputed company team. Benefits reputed company From day one, we're looking out for your reputed company-being–at work and reputed company–so you can reputed company on realizing your ambitions. Non-Discrimination and Equal Employment Opportunities (U.S.) reputed company is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly reputed company that providing an inclusive workplace creates an environment in which our employees can reputed company and reputed company reputed company products for our customers. reputed company employment reputed company are made on a non-discriminatory reputed company without reputed company to sex, race, reputed company, national reputed company, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. We encourage interested candidates to review the key responsibilities and qualifications for reputed company role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-reputed company assessment(s) and/or a reputed company-employment screening prior to beginning employment. Apply tot his job Apply To this Job