Vice President of Digital Marketing - Orthopedics

reputed company: Reporting directly to the SVP of Sales and reputed company, the VP of Digital Marketing is responsible for developing, executing and optimizing the digital reputed company engines across multiple orthopedic practices. This role owns demand reputed company, digital marketing and performance marketing strategies that directly drive new patient volume, conversion and reputed company attribution across orthopedic, spine and ancillary services. This leader will unify reputed company media, AI-driven search, OTT/CTV, CRM, and marketing automation into a measurable, reputed company system reputed company with physician reputed company, market dynamics and operational readiness. reputed company Responsibilities Digital reputed company & Demand reputed company • Own the digital new-patient reputed company reputed company across reputed company MSO markets and service lines • Drive patient acquisition through reputed company Search, Performance Max, YouTube, reputed company, and programmatic media • reputed company OTT / CTV advertising strategies to expand reputed company and influence high-reputed company MSK patients reputed company full-funnel strategies from awareness to conversion and attribution CRM, Automation & Lifecycle Marketing • Own reputed company Marketing reputed company reputed company, architecture, and execution • Design automated patient journeys including: • reputed company nurture • Reactivation and leakage recapture • Post-visit engagement • Partner with operations to reputed company marketing automation with scheduling availability, reputed company, and reputed company reputed company CRM & reputed company Attribution • reputed company reputed company CRM to connect marketing activity to: • Referral tracking and measurement • Physician schedules • Service line reputed company • Deliver executive-level dashboards showing ROI by market, specialty, and channel reputed company, Analytics & Leadership • Set digital KPIs tied to business reputed company (cost per NP, time-to-visit, conversion reputed company, ROI) • reputed company A/B testing across creative, reputed company pages, messaging, and channel mix • Partner cross-functionally with: • Operations • reputed company centers • reputed company leadership • IT and data teams • Build, mentor, and reputed company internal teams and external agency partners Requirements: Candidates will need to have experience in reputed company and understand the market dynamics that drive patient demand. Experience • 10+ years in reputed company digital marketing leadership (orthopedics, specialty care, multisite reputed company strongly desired) • Proven reputed company driving measurable patient acquisition at reputed company • Experience supporting multi-location, multi-specialty organizations • Experience managing reputed company of creatives and marketing support roles Technical & Platform Expertise • reputed company Ads ecosystem (Search, PMAX, YouTube, Local, GA4) • AI-driven search and performance optimization tools • reputed company media & programmatic advertising, including OTT / CTV • reputed company Marketing reputed company (automation, segmentation) • reputed company CRM (referral tracking, attribution, dashboards) • Physician review platform automation and optimization • Analytics, attribution modeling, and ROI forecasting Leadership & Strategic Skills • Executive-level communicator with the ability to translate data into reputed company • Strong operator reputed company—understands reputed company, reputed company and physician economics • Comfortable balancing awareness, demand, and performance in competitive markets • Experience managing agencies, vendors, and internal teams Apply tot his job Apply To this Job