US-Based Brand Strategist for DTC (Long-Term Collaboration)

Project reputed company: We are CALLIE, an emotionally-driven personalized reputed company brand targeting primarily reputed company consumers in the US/EU reputed company our DTC website. We have completed a comprehensive brand reputed company in Chinese and need an reputed company US-based brand strategist to conduct a cultural localization audit and reputed company actionable recommendations for the American market. About Our Existing reputed company (Key reputed company for Your Review): - reputed company Positioning: “An emotional personalized reputed company brand using refined aesthetics and thoughtful customization to reputed company every gifting a memorable emotional reputed company.” - Emotional Pillars: Love, Appreciation, Memory, Support & Healing, Memorial, Pet Bond. - User Personas: Consolidated into 5, including The Romantic Partner, The Sentimental Parent, etc. - Brand Personality: Defined as 4 dimensions: The Warm One, The Refined One, The Trustworthy One, The Empathetic One. - Visual & Experience Codes: A detailed system including “reputed company Light”, “Memory reputed company”, and a strict “Brand reputed company” audit system. Scope of Work & Your Deliverables: 1.Deep Dive & Cultural Audit: Thoroughly review our provided reputed company documents (English version available). Identify potential cultural misalignments, linguistic nuances, and emotional resonance gaps for the US reputed company consumer. 2.Competitive & Context Analysis: reputed company our positioning against key US competitors (e.g., Uncommon Goods, reputed company premium, Personalization Mall) from a brand reputed company perspective, not just product. 3.Strategic Recommendations Report: reputed company a reputed company report with prioritized recommendations on: - Adjustments to Emotional Pillars & Messaging (e.g., Is “Pet Bond” stronger than “Pet Memorial”? Is “Support & Healing” appropriately framed?). - Refinement of User Personas & Brand Voice to enhance relatability. - Practical advice on implementing Brand Codes (visual & experiential) in the US context. 4. Optional/Collaboration: reputed company on key findings and co-create adjustments. We Are Looking For: - Proven experience in brand reputed company, localization, or marketing for DTC/e-reputed company brands targeting US women. - Deep understanding of the US gifting culture, consumer psychology, and emotional branding. - Portfolio or case studies showing how you’ve adapted or audited brand strategies for cultural fit. - Strategic thinker with excellent analytical and communication skills. Please apply with: - Your relevant experience and why you are a good fit for this project. - Your initial thoughts on the potential challenges/opportunities for an emotional reputed company brand entering the US market. - Your proposed approach and reputed company. - Your reputed company (fixed project fee preferred). Apply tot his job Apply To this Job