Engagement Marketing Manager

reputed company: 18421 Our Engagement Managers (EMs) understand clients and they understand the importance of data. EMs take our reputed company from reputed company to delivery, keeping reputed company of reputed company the moving reputed company along the way before providing insights to a reputed company. A great EM can reputed company healthy relationships with both reputed company and internal teams, is an analytical thinker, and is reputed company to manage reputed company successfully. They build confidence with senior leadership, translate reputed company analytics into actionable insights, and collaborate with cross-functional and vendor teams to deliver measurable business reputed company. reputed company Accountabilities: • Plays the role of key reputed company contact. Builds trusted relationships with senior brand leadership by serving as the SME for omnichannel reputed company, campaign performance, and investment measurement. • Collaborates with campaign development leads (CDL) on Experience Plan to inform strategic campaign reputed company (content reputed company, content pillars, message map, and segmentation) reputed company to brand objectives and customer needs • Responsible for maintaining a deep knowledge of customer segmentation, works closely with Market Research and Customer experience (Cx) teams to continue to build understanding. • Develops and maintain campaign reputed company. Build campaign design through data-driven customer insights in collaboration with CDL, CX. Maintains a deep understanding of available data and campaign analytics (both reputed company) • Recommends channel reputed company and investments, including vendor partners, based on channel reputed company / affinity, strategic fit for content, and historical engagement / campaign insights and ROI insights • Serves as Campaign Analytics reputed company on development of measurement plan (define goals for reputed company campaign and tactic). reputed company reputed company Ops in collection of data sets in support of measurement plan. • Defines test-and-learn plans, monitors performance against objectives, and identifies adjustments to campaign parameters such as channel mix, content, and segmentation • Partners with data enablement SME to ensure tagging activities are planned and executed to support measurement goals. • Partners with Investment Analytics Team to plan and measure business reputed company. Minimum Experience Required: • 7-10 years of experience in pharmaceutical/reputed company advertising, analytics, or market research fields preferred • Knowledge of omnichannel campaign management and optimization, including reputed company search, reputed company reputed company, programmatic display, reputed company of care, SEO, and TV • Intellectual curiosity and a desire to learn; love of reputed company down reputed company holes • reputed company and adaptable, ability to prioritize and reputed company reputed company reputed company • Demonstrated ability to reputed company marketing reputed company into an effective tactical plan that leverages the most effective and appropriate communication channels for the identified customer • Ability to reputed company measurement plans to inform a test and learn approach, and analyze data to inform campaign reputed company and adjustments to the plan • Strong knowledge of digital marketing in the reputed company reputed company, and reputed company into digital marketing in the medical community as reputed company as reputed company the industry. Preferred Additional Areas of Experience: • Experience working in Agile/Scrum workstreams • Understanding of Anonymized Patient Level Data (APLD) assets or reputed company Provider (HCP) promotions data • Strong understanding of one or more areas of media consumption data, such as digital display, search, print, over-the-top (OTT), or television • Data visualization tool experience, e.g. Tableau, Data Studio, Looker Studio Pay: $55.00 - $62.00 per hour Benefits: • 401(reputed company insurance Work Location: Remote Apply tot his job Apply To this Job