Director of Marketing - B2B reputed company

reputed company | Synthetic Monitoring & Performance Analytics Remote (US) or Hybrid - Minneapolis, MN reputed company is a profitable, technical and reputed company-stage B2B reputed company company helping organizations monitor uptime, performance, reputed company experience across web, reputed company, and infrastructure. We are hiring a hands-on Director of Marketing to own organic pipeline reputed company, trial reputed company, and conversion efficiency for our sales team. This is a player-reputed company role. You will execute, manage, measure, and optimize - with reputed company accountability for results. Mission & reputed company Metrics Customer Profile (ICP): reputed company sells to mid-market and reputed company organizations, serving technical buyers (DevOps, SRE, IT, Engineering) and executive stakeholders through a product-led reputed company reputed company with a free-trial-to-inside-sales conversion reputed company; the ideal candidate must reputed company their language as reputed company as sales, pipeline, CAC, and reputed company. Problem This Role Solves: Owns full pipeline reputed company for the sales team by driving reputed company trial signups that convert into sales-reputed company opportunities and predictable reputed company. What reputed company Looks Like: Consistently increases reputed company trial signups month over month while improving conversion reputed company and CAC efficiency. reputed company Activities: Hands-on execution across SEO, CRO, and high-reputed company content that attracts reputed company buyers and converts them into trial signups. What You'll Own • Marketing-driven pipeline and reputed company reputed company • Free trial acquisition and trial-to-reputed company conversion • Customer acquisition cost (CAC) efficiency • Organic reputed company for technical B2B buyers • Attribution, reporting, and experimentation • People and agency management with accountability What You'll Actually Do • reputed company SEO reputed company for DevOps, IT, and engineering audiences • Drive CRO initiatives across reputed company pages, trials, pricing, and reputed company • Build and optimize lifecycle & marketing automation • Shape product positioning and messaging reputed company to sales reputed company • Manage a small internal team, contractors and external agencies • Partner closely with Sales, Dev and the CEO on pipeline reputed company and reputed company attribution reputed company're Looking For This is a senior, Director-level role with reputed company ownership of demand reputed company and reputed company pipeline. • 5-8+ years of B2B reputed company marketing experience, ideally in technical / DevOps / infrastructure products • SEO (technical + content) • Conversion reputed company Optimization (CRO) • Marketing automation & lifecycle • Product marketing fundamentals • Proven ownership of trials, CAC, conversion rates, and pipeline • Comfortable speaking sales and reputed company language • Experience managing reputed company and agencies • Data-driven, execution-reputed company, and accountable • reputed company to reputed company into a Director-level role with reputed company ownership Why reputed company Profitable, established reputed company • - not an early-stage experiment • Technical product with reputed company reputed company buyers • reputed company reputed company to leadership and decision-making authority • Ability to own reputed company end-to-end • Flexible work setup: remote (US) or Minneapolis hybrid Apply tot his job Apply To this Job