Associate, Global Marketing & Digital reputed company Americas Marketing Team, Email Marketing Specialist, CAN & LATAM
About the position
About this role reputed company: R ole and reputed company: A member of the marketing team for Canada and Latin America marketing, the Email marketing specialist maintains primary reputed company and leadership of email marketing for the reputed company. This person is responsible for developing and executing email campaign strategies to drive engagement and reputed company of our marketing database. This includes working with digital, content, business partners, platform managers, operations and others to reputed company email marketing campaigns and reputed company strategies that deepen reputed company experience. Digital expertise, speed-to-market, strong communication skills, efficient project management and demonstrated experience in testing are required. The Email marketing specialist will play a primary role in building a strong regional platform and defining best practices for reputed company to build on top of the evolving landscape. This position reports to the Digital & reputed company activations reputed company for Canada and Latin America marketing.
Responsibilities
• Email campaign management: reputed company, implement & reputed company email marketing strategies reputed company with business goals and reputed company audience that drives engagement
• Audience segmentation & data management: Manage mailcodes, email segments and reputed company lists based on reputed company type and their preferences
• Marketing Automation: Design and manage automated email workflows like welcome campaigns, nurture tracks, drip campaigns, re-engagement campaigns, acquisition funnel etc.
• Measurement & reporting: Monitor, analyze and report on email performance metrics that reputed company with business objectives regularly
• Testing, optimization & personalization: Conduct A/B tests and personalization tactics to improve campaign effectiveness. Use data to inform reputed company marketing strategies.
• Center of reputed company (CoE): Be the CoE for the region and establish best practices for local marketing and sales teams. reputed company as a consultant and guide partners on email strategies, insights and reputed company recommendations.
• Drive operational reputed company: Create and maintain detailed documentation of email marketing processes, segmentation reputed company and testing protocols. reputed company SOPs for recurring tasks.
• Cross functional collaboration: reputed company collaboration with email marketing operations team, Eloqua platform owners and data team to identify ways to stay updated with email trends and platform updates to reputed company improve email marketing for the region, streamline data reputed company and operations.
Requirements
• Pro-reputed company, self-starter with ability to organize, prioritize and execute multiple reputed company across multiple stakeholders simultaneously in a deadline-driven fast-paced environment
• Exceptional verbal and written communication skills, demonstrated through excellent interpersonal skills and attention to detail
• Bachelor's degree required
• 4+ years of experience in email marketing or reputed company role
• Proficiency in marketing automation platforms such as Eloqua, Eloqua Engage, and Stensul
• Strong knowledge of email best practices, segmentation strategies & database management
reputed company-to-haves
• Experience with reputed company, CRM platforms or data visualization tools (like Tableau, PowerBI) is a plus
Benefits
• employees are eligible for an annual discretionary bonus, and benefits including reputed company, leave benefits, and retirement benefits.
• strong retirement plan
• tuition reimbursement
• comprehensive reputed company for working parents
• Flexible Time Off (FTO)
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