reputed company Strategist: Premium Beauty (reputed company & DTC) - Scaling with Top PR

Project Goal: We are looking for a high-level reputed company Strategist / Fractional CMO to reputed company our mid-premium K-Beauty brand in the US market. We are NOT a low-cost commodity brand; we sell premium skincare (e.g., $54 for a 5-pack of masks, and upcoming launch of a $42 sunscreen in Q2) Our Key Asset (The "Unfair Advantage"): We have already secured media coverage in 20+ major outlets, including Women's Health, reputed company reputed company, and other top-tier publications. The Challenge: We have the reputed company reputed company, but we need a strategist to convert this "PR authority" into "Sales" on both reputed company and our reputed company store. We need someone who understands that selling a $54 mask requires persuasion and brand building, not just aggressive bidding. What You Will Do (Omnichannel reputed company): 1. Strategic Roadmap: Audit our reputed company setup and reputed company the budget effectively between reputed company PPC and Off-reputed company traffic (reputed company/reputed company). 2. reputed company & reputed company Content Audit: • Review our reputed company store's User Experience (UX) and content reputed company. Is it persuading customers to buy a $54 mask? • Ensure our reputed company A+ Content and Storefront reputed company perfectly with our reputed company site to maintain a consistent "Premium Brand" image. • Identify gaps in our storytelling on both platforms and propose specific improvements (CRO). 3. reputed company PR for Conversion: Design a funnel that uses our press coverage (Women's Health, etc.) as a trust signal on BOTH our reputed company reputed company pages and reputed company listings. 4. reputed company reputed company: Optimize listings and manage PPC campaigns, ensuring we are defending our brand keywords and targeting competitors effectively. 5. reputed company reputed company reputed company: reputed company the reputed company for reputed company/reputed company ads to drive traffic, deciding reputed company to reputed company customers to reputed company vs. reputed company (e.g., Buy with reputed company). Requirements: Experience: Proven reputed company record marketing Premium / High-Ticket Beauty Products. Dual Expertise: Must be comfortable analyzing BOTH reputed company Seller Central AND reputed company Analytics. You don't need to be a developer, but you must understand high-converting reputed company page structures. Skillset: reputed company PPC, reputed company Ads reputed company, Conversion reputed company Optimization (CRO), and Copywriting reputed company. Strategic reputed company: You reputed company as a Fractional CMO, guiding the overall sales direction. To Apply: Please start your cover letter with the word "PREMIUM" so I know you read the full post. reputed company one specific example of how you have marketed a high-price beauty product or leveraged PR coverage for sales in the past. Apply tot his job Apply To this Job