Director of Retention & Lifecycle

About The Position We’re looking for a hands-on operator to take full ownership of our retention and lifecycle marketing engine across email, SMS, and subscription products. You’ll start by auditing everything — no stone left unturned — and then either optimize it or rebuild it from the ground up to drive revenue, repeat purchase rate, LTV/CAC ratio, and subscriber retention. You’ll be responsible for creating and executing performance-driven campaigns, setting up high-converting automations, improving CAC payback periods, and helping us increase the % of revenue driven from owned channels. You’ll also partner with the acquisition team to design post-click funnels that maximize every paid lead and work closely with our data team to ensure clean, mapped customer journeys from first click to final dollar. This is not a “manage the agency” role — you’ll be rolling up your sleeves and driving the outcomes. Key Areas of Accountability: • Full-funnel retention and lifecycle strategy for all our product lines • All email & SMS automations, flows, campaigns, segmentation, and deliverability • Customer onboarding, post-purchase, cross-sell/upsell, winback, and churn-reduction journeys • Conversion-optimized landing pages and funnel architecture in partnership with acquisition • Retention analytics & attribution — e.g., what flows, campaigns, and product types drive actual repeat revenue • LTV modeling, MRR reporting, cohort views, and CAC payback improvement • Copy, offer, and experience testing — from subject lines to multi-step funnels • Retention experimentation roadmap, backlog prioritization, test velocity and outcome tracking • Lifecycle tech stack ownership, vendor evaluation, performance improvement • Data cleanliness and tracking — work closely with data engineering to ensure full-funnel clarity • Leveraging AI tools and automation to increase workflow efficiency, accelerate testing cycles, and identify revenue-driving insights • Improving and optimizing quiz-based lead funnels — ensuring segmentation, personalization, and lifecycle logic are tightly integrated to convert and retain customers effectively. The ideal candidate has: • Are a hands-on executor, not just a strategist or manager • Have strong experience in DTC retention marketing (email, SMS, subscriptions) — ideally in health, beauty, or wellness • Obsess over performance metrics: LTV, CAC, MRR, CVR, cohort LTV/CAC • Have built from scratch (or rebuild/optimized) retention systems before — and can speak clearly to what worked • Can identify system gaps fast, and drive solutions without needing step-by-step guidance • Love partnering with paid acquisition, data, and product to drive better funnel performance • Use AI as a multiplier — not a gimmick — and implement it into your workflow to drive smarter testing, creative, and insights • Think in systems: flows, loops, attribution, journeys • Want to be held accountable to impact, not output • Write clearly, think critically, and default to action over endless planning Your success will be measured by how these metrics improve: • Email/SMS Revenue % • LTV/CAC • Returning Customer Revenue • Subscriber Retention • MRR Growth You’re Likely a Fit If You • Are a hands-on executor, not just a strategist or manager • Have strong experience in DTC retention marketing (email, SMS, subscriptions) — ideally in health, beauty, or wellness • Obsess over performance metrics: LTV, CAC, MRR, CVR, cohort LTV/CAC • Have built from scratch (or rebuild/optimized) retention systems before — and can speak clearly to what worked • Can identify system gaps fast, and drive solutions without needing step-by-step guidance • Love partnering with paid acquisition, data, and product to drive better funnel performance • Use AI as a multiplier — not a gimmick — and implement it into your workflow to drive smarter testing, creative, and insights • Think in systems: flows, loops, attribution, journeys • Want to be held accountable to impact, not output • Write clearly, think critically, and default to action over endless planning This role is not: • A “director” in title only. You’ll be doing the work. • A content-only lifecycle marketer. You’ll work on revenue-driving retention, not just brand comms. • A job where you wait for briefs. You’ll create the briefs, run the tests, and report on results. Tools You’ll Use • Klaviyo, Postscript • Skio, Recharge, Loop • Google Sheets, Looker, Northbeam • Shopify, GA4 Our Core Values and what we built our culture around: • WE THINK BIG: We have a forward-thinking, growth mindset and always consider the big picture in our decisions • PROACTIVE PROBLEM SOLVER: We use our problem-solving and analytical skills to make data-informed decisions • WE ARE COMFORTABLE BEING UNCOMFORTABLE: We work together to iron out improvements or changes to achieve goals • OPEN & HONEST COMMUNICATION/FEEDBACK: We communicate and share feedback with each other with radical candor and transparency • CONTINUOUS LEARNING & IMPROVEMENT: We are always improving the way we work and challenging each other to bring new ways of thinking to the table • PASSIONATE ABOUT WHAT WE DO: We strive to motivate and empower each other to contribute to a positive team culture Competitive Compensation and Benefits: • Competitive compensation, including performance-based bonus • Unlimited PTO • Flexible schedule • Healthcare (medical, dental & vision) fully covered • Gym membership credit – your physical and mental health is super important • Kindle/Audible credits – We really value lifelong learning and personal development • Free iRESTORE Products! (In case you or someone you love is losing hair) • Paid maternity/paternity leave • Work anywhere / remote job Apply tot his job Apply To this Job