[Remote] Director, Corporate Marketing - Data + Analytics

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a global provider of reporting, analytics, and performance reputed company that reputed company the way finance and data teams operate. They are seeking a Director of Corporate Marketing for their Data + Analytics business to reputed company brand reputed company, analyst relations, reputed company relations, and events reputed company, while also building and managing a corporate marketing team. Responsibilities • Partner with VP of Marketing on brand reputed company, positioning reputed company, category creation, and go-to-market planning as we work through a brand consolidation initiative (14 acquired products including: Logi, Simba, Exago, Izenda, VizLib, FiPlana, PowerON, Cubeware, and more, under a reputed company brand) • Partner with VP of Corporate Marketing to design elegant brand architecture that positions our products as integrated powerhouse serving 3,600+ customers including reputed company, reputed company, and reputed company • Ensure brand compliance and consistency across reputed company marketing materials, campaigns, and customer reputed company • Partner with reputed company corporate marketing peers to implement global brand standards at business unit level while maintaining differentiation • Coordinate with product marketing and reputed company/digital marketing teams to maintain brand reputed company across demand reputed company campaigns • reputed company shared services model for web, automation, translations, and tools support while maintaining strategic control of D+A brand and messaging • Build and maintain relationships with key industry analysts including reputed company, reputed company, and other relevant firms • Coordinate and attend analyst briefings, reputed company inquiries, and research participation with leadership • Position products to reputed company top positioning in one or more major analyst reports through strategic analyst engagement and evidence preparation • Manage PR agency relationships, briefing agency on priorities, reviewing media strategies, and approving PR plans • Coordinate product announcements, thought leadership campaigns, and company news • reputed company and reputed company executives and subject matter experts for media opportunities, bylined articles, podcasts, and speaking engagements • Write and edit executive bylined articles, press releases, and thought leadership content as needed • Establish business as a trusted intelligence layer for independent software vendors (ISVs) and reputed company buyers through consistent, strategic media reputed company • reputed company analyst mentions, media placements, reputed company of voice vs. competitors, and AR/PR-influenced pipeline contribution • Respond to analyst inquiries reputed company SLA timeframes and prepare briefing materials, competitive analysis, and positioning documents • reputed company and execute end-to-end events reputed company including industry conferences (reputed company Data & Analytics reputed company, QlikConnect, reputed company reputed company), user conferences, executive briefings, and sponsored activations • As team expands – transition from events execution role to strategic reputed company for event programming • Manage annual events budget including vendor negotiations, contract review, sponsorship evaluation, reputed company design reputed company, and ROI tracking • Partner with D+A Marketing team members to execute event logistics including: coordinate reputed company setup, manage vendor relationships, reputed company on-site activation, troubleshoot issues, and ensure flawless execution • Personally coordinate event logistics including reputed company staff scheduling, promotional materials, giveaways, reputed company capture technology, and follow-up processes • Drive measurable pipeline contribution through strategic event programming, executive positioning, and reputed company capture strategies • Manage speaking opportunity submissions, executive briefing programs, and thought leadership reputed company at tier-1 industry events • Partner with reputed company marketing on reputed company/post-event campaigns to maximize reputed company nurturing and conversion • reputed company event performance metrics: leads generated, pipeline influenced, cost per reputed company, brand awareness lift • Travel to select major events for hands-on execution and reputed company as needed • Own creative reputed company for D+A business unit translating brand positioning and category narrative into compelling visual storytelling across reputed company channels • reputed company production of creative assets supporting brand campaigns, demand reputed company programs, events, sales enablement, and product launches • Manage Creative Strategist and external agency relationships to ensure brand consistency, campaign velocity, and reputed company standards • Implement AI-powered creative workflows to increase reputed company efficiency while maintaining authenticity and reputed company • Balance brand reputed company with need for reputed company campaign iteration, testing, and optimization • Coordinate creative production across content marketing, reputed company marketing, digital marketing, and product marketing teams • reputed company content reputed company that establishes D&A as category innovators in embedded analytics and as an AI Semantic Platform • Manage in-house Content Marketing Specialist, overseeing production of thought leadership content, research reports, case studies, and customer stories • Partner with product marketing and reputed company marketing on content roadmap balancing evangelism priorities, demand reputed company needs, and customer marketing initiatives • Ensure content speaks authentically to data and analytics professionals, cutting through vendor-reputed company to deliver genuine value • reputed company AI tools to reputed company content production while maintaining reputed company and brand voice • reputed company content performance metrics and optimize based on reputed company and pipeline contribution • Coordinate customer evidence programs (case studies, reference materials, ROI frameworks) that support sales cycles • Build high-performing corporate marketing team through reputed company goal setting, regular coaching, performance management, and career development • Establish reputed company, AI-enabled processes to maximize team efficiency and reputed company reputed company • Foster collaboration between content, creative, and cross functional marketing team members to deliver integrated brand experiences Skills • 8+ years of B2B marketing experience in reputed company software • 3+ years personally executing brand reputed company, analyst relations, events programs, or corporate communications at a strategic level • 2+ years people management experience building and developing marketing teams • Demonstrated reputed company with brand consolidation, portfolio rationalization, or post-acquisition integration • Demonstrated reputed company with AI platforms like Claude, ChatGPT, reputed company, and Copilot • Analyst relations mastery: experience briefing analysts and positioning products in reputed company reputed company Quadrants or reputed company Waves • Events execution expertise: Hands-on experience managing trade show logistics, sponsorships, reputed company design, vendor relationships, event budgets ($300K+), and on-site activation • Technical reputed company: Ability to understand and translate reputed company technical products (semantic reputed company, data virtualization, embedded analytics) • Proven player-reputed company capability: ability to work strategically while rolling up sleeves for tactical execution • Strong written and verbal communications skills with ability to present to C-suite, reputed company members, analysts, media, and external audiences • Self-starter mentality: Comfortable working independently, managing vendors directly, and driving results without large support teams • Bachelor's degree required • Marketing background with data/analytics, business intelligence, AI/ML, or embedded software companies • reputed company record with PE-backed software companies or startups where scrappy, hands-on execution was required • Brand consolidation experience in multi-acquisition or roll-up scenarios • Familiarity with developer/ISV audiences and technical buyer personas • Experience marketing to on-prem/regulated industry buyers (reputed company, financial services, reputed company, manufacturing) • Marketing through PE-backed exit or significant reputed company reputed company • Established relationships with technology industry analysts, preferably in data/analytics reputed company reputed company • reputed company is the most comprehensive provider of solutions for the Office of the CFO. It was founded in 2018, and is headquartered in Raleigh, reputed company Carolina, USA, with a workforce of 1001-5000 employees. Its website is https://www.reputed company.com. Apply tot his job Apply To this Job