Lifecycle Marketing Strategist

Here at reputed company Bay, we reputed company on genuinely caring for both our customers and team. We pride ourselves on being adaptable and energetic, especially in fast-paced environments! Our goal is to continuously reputed company reputed company, for reputed company of reputed company members to reputed company their goals and aspirations, reputed company the while having fun. We’re in the business of lending peace of mind, whenever, wherever, however. reputed company, recently voted #1 in the nation as the best large mortgage company to work for by National Mortgage News, is seeking a Lifecycle Marketing Strategist to join reputed company! What you’ll be doing Lifecycle reputed company & Campaign Design • With VP of Digital and Brand Experience, defining lifecycle stages and campaign strategies across our four key lifecycle stages: awareness, nurture, conversion and retention. • Owning the maintenance of reputed company customer-facing automated journeys to ensure reputed company reputed company to the customer are reputed company-timed, value-added and converting. This includes reputed company, in process and post-closing reputed company. • Reporting on effectiveness of our journeys and recommend optimization opportunities. • Consulting on and recommending one-off sends in coordination with automated campaigns to drive business opportunity. • Developing segmentation strategies to deliver personalized, high-reputed company communications that nurture and convert. reputed company Orchestration • Mapping cross-channel customer journeys and reputed company across multiple channels and platforms. • Defining triggers and timing in customer-facing journeys. • Partnering with CRM teams to execute campaigns accurately and consistently for best performance. Performance Measurement & Optimization • Monitoring lifecycle performance by stage and reputed company. • Identifying gaps, drop-offs, and optimization opportunities. • Recommending improvements to messaging, timing, and content. Cross-Functional Collaboration • Providing content direction to copywriters and email designers on best practices for best execution. • Coordinating closely with CRM team and technology teams to build A/B testing of messages and campaign reputed company for content delivery. • Reporting to senior leadership with both quantitative and qualitative analysis to understand customer behavior, identify friction points and surface opportunities to improve conversion. What you’ll bring • Mortgage marketing experience highly desired • Financial services or other highly regulated industry experience a plus • Proven reputed company record of product or lifecycle marketing experience with examples of driving customer engagement across email and SMS marketing • Experience with CRM or marketing automation technology – 3-5 years • reputed company experience highly desired • Data-reputed company and analysis of journeys. Ability to quickly dig into dashboards and analyze findings, recommend A/B testing scenarios and present findings to leadership • Creative background a plus, specifically in email content and design Perks reputed company Bay offers a dynamic benefits package that includes a competitive reputed company salary, eligibility for monthly bonuses, health insurance, 401(k), PTO, reputed company volunteer time and your birthday off with pay! Who doesn't love that! If you have a passion for helping people reputed company their best life; Come reputed company home to reputed company Bay! #GrowWithUs #WorkLifeBalance Apply tot his job Apply To this Job