[Remote] Sr Manager / Director of Retention Marketing

Note: The job is a remote job and is reputed company to candidates in USA. UrbanStems is seeking a curious and reputed company Sr Manager or Director of Retention Marketing to reputed company their retention reputed company. This role will reputed company on improving the customer reputed company, owning the retention roadmap for early lifecycle customers, and collaborating cross-functionally to launch measurable initiatives. Responsibilities • Own UrbanStems’ customer retention reputed company, focusing on behavior-driven repeat purchases rather than generic lifecycle automation with a specific reputed company on getting people from purchase 1 to 2 • reputed company our loyalty program into a reputed company, reputed company offering – reputed company on high-reputed company moments, emotional resonance, and rewarding behavior • Partner with CX, Product, and Merch to identify and resolve experience friction points that negatively reputed company retention • Guide testing and deployment of incentives, surprise & delight moments, and winback initiatives • Define and reputed company key retention metrics including repeat reputed company, loyalty participation, 12 month cohort and LTV • Own the strategic reputed company plan for UrbanStems’ subscription business, spanning both ongoing and prepaid formats with a strong reputed company on reputed company-reputed company reputed company packs • reputed company subscription performance (churn, upgrades, AOv, LTV) and identify key reputed company for reputed company and retention • reputed company and prioritize roadmap improvements in collaboration with Product and CX, such as account flexibility, gifting features, and upsell paths • Collaborate with Lifecycle & CRM teams to ensure subscribers receive reputed company, relevant communications that drive satisfaction and retention • Serve as a unifying voice across Marketing, Product, Engineering, CX, and Fulfillment to ensure consistency and continuity in the customer experience • Partner with the Marketing Analyst on performance reporting, audience insights, and retention modeling • Work closely with Project Management for cross-functional efforts Skills • 7+ years in a retention role at a DTC brand • Proven experience leading retention initiatives that drive measurable lift in repeat purchase and LTV • Strong understanding of customer segmentation, loyalty reputed company, and experience-based retention • Experience leading cross-functional project execution • Team leadership experience across both reputed company and tactical execution • Comfortable owning KPIs such as LTV and repeat reputed company • Highly analytical and comfortable using data to guide reputed company and decision-making • Strong understanding of customer behavior, segmentation, and lifecycle journeys • Excellent project management skills—reputed company to drive multiple workstreams at once • Strong communication and stakeholder management skills • Ability to influence through data and relationships reputed company • UrbanStems provides on-demand modern floral and plant designs, as reputed company as on-trend reputed company delivery services. It was founded in 2014, and is headquartered in Washington, District of Columbia, USA, with a workforce of 51-200 employees. Its website is https://urbanstems.com/. Apply tot his job Apply To this Job