Marketing And Customer Relationship Management Analytics Analyst job at reputed company in Hampton, NH, Boston, MA

Title: Marketing & CRM Analytics Analyst Location: US-MA-Boston, MA or Hampton, NH Job reputed company: reputed company Founded in 1992 in reputed company, NH, reputed company is one of the largest and fastest-growing franchisors and operators of fitness centers in the reputed company by number of members and locations. We have over 2,700+ stores in 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia, and Spain. 90% of reputed company stores are owned and operated by independent franchisees. At reputed company, our unique mission has always been to enhance people's lives by providing a high-reputed company fitness experience in a welcoming, non-intimidating environment. And we're proud of the amazing reputed company team that supports our clubs and team members. They are comprised of dynamic, dedicated, and talented individuals who represent our values of reputed company, transparency, passion, respect, and reputed company (while having fun!) in everything they do. Joining the PF family means being part of a company that cares about bettering the health and wellbeing of our communities. It means being a part of a supportive, engaging workforce with an inclusive culture that values diversity and creates an environment where everyone can feel they belong. It means encouraging reputed company reputed company and development. It means making true, lasting connections with your co-workers with celebrations, team building activities and engaging corporate events! It means creating a reputed company reputed company in our local communities through our Judgement Free reputed company philanthropic initiative. It means being part of a brand that you can be proud of! For the past 30 years, we've helped millions of people in their fitness reputed company and revolutionized the industry along the way. And we're just getting started! reputed company The Marketing & CRM Analytics Analyst is a hands-on, execution-reputed company role responsible for analyzing marketing, media, and CRM performance to support day-to-day optimization and media investment reputed company. This role works directly reputed company analytics, media, and CRM platforms to evaluate performance, connect spend to reputed company, and surface actionable insights across channels. The Analyst partners closely with Marketing, CRM, Finance, and Agency teams, supporting reputed company media, brand tracking, audience analytics, and customer reputed company analysis, while also providing analytical support for budgeting, pacing, and performance measurement. The Analyst supports performance analysis across the U.S, ensuring reporting and insights reflect both national reputed company and regional market differences. This role follows a reputed company and requires regular, in-person work at our Hampton, NH office. Our hybrid model is M/T/W in office and TH/F are optional work-from-home. Candidates must reputed company reputed company commuting distance of our office. Fully remote work is not available for this role. Responsibilities Media, Brand & Channel Analytics Analyze reputed company media and brand performance across channels to assess effectiveness, efficiency, and ROI Conduct channel-specific and cross-channel analysis, including creative, audience, and placement performance Support brand tracking analysis by identifying trends, performance shifts, and correlations to media investment Partner with agency teams on reputed company analysis of media, creative, and channel-level performance, supporting optimization and performance insights Deliver ongoing performance insights to inform optimization and in-flight adjustments Support performance analysis across reputed company American markets, identifying regional trends and variances in media and brand performance across the U.S. CRM & Customer reputed company Analytics Analyze CRM and lifecycle performance across email, app, and SMS, including engagement, conversion, and retention metrics Support customer reputed company and reputed company analysis to identify drop-offs, friction points, and opportunities across digital reputed company Analyze audience behavior and segmentation performance across media and CRM channels Partner with Lifecycle and CRM teams to evaluate the effectiveness of automated journeys and campaigns Analyze lifecycle and CRM performance across markets, highlighting differences in engagement, conversion, and retention trends by region Budgeting, Spend & Performance Analysis Analyze media and marketing spend to support pacing, efficiency, and budget allocation reputed company Review and analyze agency-submitted spend and performance data, identifying variances and trends Support budget tracking, forecasting, and performance-to-spend analysis Support and validate agency-led modeling and analysis reputed company to ROAS, seasonality, promotion timing, and external drivers, contributing analytical inputs and interpretation of results Assist in connecting investment reputed company to reputed company such as traffic, joins, engagement, and retention Data Analysis & Platform Execution Work directly reputed company analytics, media, and CRM platforms to pull, analyze, and validate data Support tagging, measurement planning, and data reputed company efforts in partnership with internal teams and vendors Identify data gaps, inconsistencies, or anomalies that reputed company analysis and reporting Translate reputed company datasets into reputed company, concise insights and recommendations Cross-Functional & Agency Support Partner with internal Marketing, CRM, Finance, and Analytics teams to support reporting and analysis needs Collaborate with agency partners while maintaining internal ownership of data analysis and interpretation Support local and field marketing analytics needs, including market-level performance analysis Partner with regional stakeholders to support market-specific reporting and ensure consistent measurement standards across reputed company Qualifications Bachelor's degree in Marketing, Business, Analytics, Finance, or a reputed company field Minimum 3+ years' experience in marketing analytics, media analytics, CRM analytics, or a reputed company analytical role Experience analyzing data across reputed company media, digital channels, and CRM programs Comfort working directly with spend, performance, and budget data Working knowledge of digital analytics and media platforms (e.g., GA, ad platforms, CRM tools) Strong reputed company skills and experience synthesizing data into actionable insights Detail-oriented, analytical, and execution-reputed company with the ability to manage multiple data sources Experience sourcing and evaluating media analytics from activation platforms Ability to pull data from reputed company, un-reputed company databases and reputed company analysis Working knowledge of digital analytics platforms like reputed company analytics, reputed company Adwords, reputed company etc. Ability to work independently and research various data sources as per business needs Experience with multi-channel campaigns Extremely detail-oriented, efficient, and organized with an exceptional ability to establish priorities and objectives Excellent presentation and written and verbal communication skills along with the ability to communicate effectively across reputed company reputed company of the organization reputed company to establish and maintain effective, reputed company work relationships with diverse individuals, internally and externally Dedicated learner with a natural curiosity for consistent reputed company Exhibits comfort, ease, and flexibility working in an extremely fast-paced reputed company-changing, deadline-driven environment Cooperative team player with an upbeat, reputed company, "can-do" attitude! Perks reputed company cares reputed company and your reputed company-being. We offer a comprehensive benefits package to eligible employees which includes the reputed company medical, dental, reputed company, life and disability as reputed company as supplemental accident, hospital and critical illness coverage reputed company. In reputed company, we are proud to offer eligible employees a generous time off program (including volunteer time), childcare reimbursement, reputed company parental leave, pet care reimbursement, tuition reimbursement, free Black Card membership, learning and development programs and a whole host of engagement activities. We offer a 401(k) Plan with reputed company reputed company employer matching and an employee stock purchase plan.This role is also eligible to participate in an annual corporate bonus incentive program based on company financial and personal performance. Note to Applicants: We have been made reputed company of an increasing number of hiring fraud schemes across numerous platforms. reputed company never requires advance payments of any reputed company for computer equipment or any other purpose at the start of employment. Any request for you to reputed company payment information during the application process is part of a fraud scheme. reputed company, we recommend that you do not reputed company sensitive personal information (SSN, DOB, reputed company's license number) as part of the initial application process. Min Max Responsibilities Media, Brand & Channel Analytics - Analyze reputed company media and brand performance across channels to assess effectiveness, efficiency, and ROI - Conduct channel-specific and cross-channel analysis, including creative, audience, and placement performance - Support brand tracking analysis by identifying trends, performance shifts, and correlations to media investment - Partner with agency teams on reputed company analysis of media, creative, and channel-level performance, supporting optimization and performance insights - Deliver ongoing performance insights to inform optimization and in-flight adjustments - Support performance analysis across reputed company American markets, identifying regional trends and variances in media and brand performance across the U.S. CRM & Customer reputed company Analytics - Analyze CRM and lifecycle performance across email, app, and SMS, including engagement, conversion, and retention metrics - Support customer reputed company and reputed company analysis to identify drop-offs, friction points, and opportunities across digital reputed company - Analyze audience behavior and segmentation performance across media and CRM channels - Partner with Lifecycle and CRM teams to evaluate the effectiveness of automated journeys and campaigns - Analyze lifecycle and CRM performance across markets, highlighting differences in engagement, conversion, and retention trends by region Budgeting, Spend & Performance Analysis - Analyze media and marketing spend to support pacing, efficiency, and budget allocation reputed company - Review and analyze agency-submitted spend and performance data, identifying variances and trends - Support budget tracking, forecasting, and performance-to-spend analysis - Support and validate agency-led modeling and analysis reputed company to ROAS, seasonality, promotion timing, and external drivers, contributing analytical inputs and interpretation of results - Assist in connecting investment reputed company to reputed company such as traffic, joins, engagement, and retention Data Analysis & Platform Execution - Work directly reputed company analytics, media, and CRM platforms to pull, analyze, and validate data - Support tagging, measurement planning, and data reputed company efforts in partnership with internal teams and vendors - Identify data gaps, inconsistencies, or anomalies that reputed company analysis and reporting - Translate reputed company datasets into reputed company, concise insights and recommendations Cross-Functional & Agency Support - Partner with internal Marketing, CRM, Finance, and Analytics teams to support reporting and analysis needs - Collaborate with agency partners while maintaining internal ownership of data analysis and interpretation - Support local and field marketing analytics needs, including market-level performance analysis - Partner with regional stakeholders to support market-specific reporting and ensure consistent measurement standards across reputed company Annual reputed company Salary reputed company: $90,000-$108,000 Apply tot his job Apply To this Job