Director, Global Demand Events

Job Description: • Own the global strategy for third-party and proprietary events, defining the vision, standards, and playbooks for scalable, high-impact event execution across regions. • Lead, mentor, and develop a high-performing team of event strategists responsible for planning and delivering 30+ annual proprietary and third-party events worldwide. • Partner cross-functionally with Product Marketing, Growth Marketing, Content, Design, Sales, Marketing Operations, and Executive Leadership to align event programs with go-to-market strategy, product launches, and revenue objectives. • Oversee flagship industry conferences, partner summits, and sponsorship activations—elevating brand presence, thought leadership, and customer engagement at key moments in the buyer journey. • Manage end-to-end execution of Tier 1 global sponsorship programs, including budget ownership, agency and vendor selection, contract negotiation, production, and on-site delivery. • Direct high-visibility global activations such as AWS re:Invent and other major industry events, delivering multi-million-dollar influenced pipeline and measurable ROI. • Collaborate with regional and field marketing teams to localize global event strategies while maintaining brand consistency and operational excellence across markets. • Establish and evolve performance measurement frameworks leveraging CRM and analytics platforms to track pipeline influence, attendee engagement, and program effectiveness. • Drive operational rigor by building scalable processes, toolkits, and workflows that improve collaboration, increase efficiency, and support global program growth. • Identify new event formats, partnerships, and experiential opportunities to continuously innovate and elevate the company’s event marketing approach in a fast-paced, high-growth SaaS environment. • Serve as a strategic advisor to senior leadership, using insights and results to inform investment decisions and position event marketing as a core growth engine. • Lead, mentor and grow a team of global marketing professionals, fostering a culture of innovation, collaboration, and excellence. • Ignite a culture of inclusivity, recognizing the strengths that individuals bring to the team to promote engagement and development opportunities. • Support other responsibilities as assigned. Requirements: • Bachelor’s degree in business or related field. • 12+ years of marketing experience at a B2B company, preferably in enterprise software. • Proven experience and success with building, scaling and maturing demand-based event marketing capabilities. • Experience and successful execution in driving demand generation via strategic tier 1 3rd party and priority events. • Exceptional communication skills, with experience presenting to and influencing C-level executives. • Experience supporting/integrating and collaborating programs globally. • Experience working and influencing cross functionally with key groups such as product marketing, field marketing, customer marketing, digital marketing, communications, sales, and customer excellence. • Advanced analytical and data-driven decision-making skills, including performance reporting and forecasting. • Experience managing dynamic teams. Benefits: • Medical/vision and dental coverage options for full-time employees • 401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay) • Monthly stipend to support your work and productivity • Flexible Time Away Program, plus Sick Time Off • US employees are automatically covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans • US employees receive 12 paid holidays per year • Up to 24 weeks of Parental Leave • Personal paid Volunteer Day to support our community • Opportunities for professional growth and development including access to Udemy online courses • Company Funded Perks, including a counseling membership, local retail discounts, and your own personal Smartsheet account • Teleworking options from any registered location in the U.S. (role specific) Apply tot his job Apply To this Job