SEO and Digital Marketing Specialist

SEO Lead (Multi-Site) Company: AZA Collective Location: Remote / NYC (preferred) Type: Contractor or Part-Time (with path to full-time) Compensation: Competitive, based on experience + performance milestones About the AZA Collective The AZA Collective is a vertically integrated platform of NYC-focused brands spanning architecture, zoning/code, filings, inspections, construction execution, compliance, and property intelligence. We operate 20+ niche websites, each targeted to a specific compliance or operational problem. Our edge is execution and accountability. Your job is to make sure people can actually find us, and Google doesn’t treat our network like a random directory. Role Summary We’re hiring an SEO Lead to manage SEO across our entire multi-site portfolio. This is not a “sprinkle keywords and pray” role. You will own strategy, technical SEO, on-page, content planning, and performance reporting across multiple domains built on Lovable/Replit and standard web stacks. You will work directly with ownership and our internal content/web team to build a repeatable SEO operating system across all brands. Core Responsibilities Technical SEO (multi-site): • Run technical audits across all domains (crawlability, indexing, canonicalization, redirects, sitemap/robots, internal linking) • Fix or coordinate fixes for Core Web Vitals, page speed, structured data, and mobile usability • Build and maintain site-wide SEO standards for Lovable-based sites (templates, metadata patterns, schema) On-Page SEO + Information Architecture: • Create title/meta/H1 standards and deploy across site sections consistently • Rework navigation + internal linking to improve topical authority and conversions • Create “service area” structures for NYC targeting without spam Content Strategy (AEO + Local SEO): • Build an editorial roadmap for each brand (service pages, FAQs, blogs, location pages) • Optimize FAQs for AEO / featured snippets and deploy FAQ schema • Coordinate content briefs that match search intent and drive qualified leads • Identify topics that support E-E-A-T (case studies, documentation approach, process pages) Local SEO (GMB + citations): • Optimize Google Business Profiles (where applicable) • Manage citations and NAP consistency across the network • Build a plan for reviews and reputation signals without violating platform rules Analytics + Reporting: • Own GA4, Google Search Console, and Looker Studio dashboards • Track rankings, traffic, conversions, and lead quality by site/brand • Produce a monthly “executive summary” report: what moved, why it moved, what’s next Sites / Brands You’ll Support (examples) • azark.com, aapc.nyc, bvs.nyc, arkco.nyc, violerts.com • specialinspections.nyc, filings.nyc, moldsafe.nyc, adacomply.nyc, structureguard.org • zoningnyc.com, compliant.nyc, firesafe.nyc, sidewalk.nyc, bds.nyc • benchmarking.nyc, liveable.nyc, inspect.nyc, vps.nyc, az-title.com • (And other affiliated brands as the portfolio evolves.) What “Good” Looks Like (first 60–90 days) • Clean crawl/index posture across domains (no duplicate/meta chaos, correct canonicals) • Consistent SEO framework applied across all sites (titles, schema, internal links, tracking) • Priority pages optimized and ranking movement visible • Content roadmap delivered with briefs for top money pages and supporting clusters • Dashboard live showing traffic + conversions by brand Requirements • Proven SEO experience managing multiple domains (portfolio or agency background preferred) • Strong technical SEO: schema, canonicals, redirects, crawl diagnostics, CWV • Able to work with modern site builders and imperfect stacks (Lovable, Replit, etc.) • Strong writing/editing instincts (you don’t need to be a novelist, just accurate) • Comfortable owning performance and being measured by outcomes Nice-to-Haves • Local SEO + Google Business Profile expertise • Experience with service businesses (construction, compliance, professional services) • CRO mindset (SEO traffic that converts, not vanity sessions) • Basic dev literacy (HTML/CSS, page templates, tracking setup) Pay: $49,110.98 - $81,144.41 per year Work Location: Remote Apply tot his job Apply To this Job