[Remote] Adoption Strategy Director, K12 (Remote)

Note: The job is a remote job and is open to candidates in USA. Cengage Group is a global education technology company serving millions of learners, focused on driving innovation in education. The Adoption Strategy Director, K-12, is responsible for crafting strategies that secure successful state adoption approvals and expand market presence, employing data-driven insights and collaboration across various teams. Responsibilities • Lead planning and execution of state adoption initiatives, ensuring compliance with all regulations and timelines • Use data analytics and market intelligence to inform adoption strategies, prioritize opportunities, and allocate resources effectively • Work together with cross-functional groups (Sales, Marketing, Product, Operations) to provide adoption submissions and campaigns that fulfill state requirements • Maintain proactive communication with state education agencies and adoption committees to anticipate changes and requirements • Collect and analyze adoption-related data, including historical performance, competitor positioning, and state-specific requirements • Apply dashboards and reporting tools to monitor adoption progress and guide strategic decisions • Transform insights into effective plans that boost adoption success rates and hasten market penetration • Leverage AI strategically for decision making, content mapping, and rubric evaluations • Coordinate allocation of resources and manage budgets to improve return on investment on adoption campaigns • Ensure efficient use of financial and operational resources across state and open-territory initiatives • Maintain full P&L accountability for adoption-related initiatives, ensuring financial performance aligns with organizational goals • Identify high-potential districts in non-adoption states using data-driven segmentation and prioritization • Collaborate with Sales, Marketing, Sales Enablement, and Customer Success on scalable strategies and campaigns to increase engagement and adoption in open territories • Integrate digital curriculum solutions into adoption and open-territory strategies as a key differentiator • Leverage digital platforms to customize content to align with state-specific standards • Provide input on positioning and messaging for digital offerings to support customer needs and compliance standards • Monitor market trends related to digital learning to inform future strategies • Collaborate closely with Sales, Marketing, Product, and Operations teams to ensure alignment on priorities, messaging, and prioritization • Facilitate cross-functional planning sessions to integrate customer insights and adoption requirements into product development and marketing initiatives • Serve as a strategic liaison between adoption requirements and internal execution teams • Define and track important metrics such as adoption success rates, market share growth, and revenue performance • Provide regular reporting and recommendations for continuous improvement based on data insights Skills • 5+ years in K-12 education or equivalent experience, educational publishing, or EdTech, with proven success in managing adoption processes • Bachelor's degree or equivalent experience required; master's degree or equivalent experience in Education, Business, or related field preferred • Experience managing budgets and optimizing prioritization for central initiatives • Strong ability to interpret data, build insights, and apply them to strategic decisions • Demonstrated success in leading cross-functional initiatives and building consensus among diverse teams • Outstanding organizational skills with experience managing complex, multi-stakeholder projects under strict deadlines • Ability to develop scalable strategies for diverse markets and evolving customer needs • Strong written and verbal communication skills; ability to influence and build consensus among internal and external collaborators • Ability to travel and be in-market for extended periods during adoption campaigns • Master's degree or equivalent experience in Education, Business, or related field Company Overview • Cengage, a global edtech company, supports learners, educators and institutions across more than 100 countries. It was founded in 1903, and is headquartered in Boston, Massachusetts, USA, with a workforce of 1001-5000 employees. Its website is https://www.cengagegroup.com/. Company H1B Sponsorship • Cengage has a track record of offering H1B sponsorships, with 17 in 2025, 6 in 2024, 21 in 2023, 19 in 2022, 16 in 2021, 56 in 2020. Please note that this does not guarantee sponsorship for this specific role. Apply tot his job Apply To this Job