Marketing Manager, Home Service – Trades

Job reputed company: • Support Go-to-Market and Demand reputed company Efforts: Partner with the Demand reputed company and Product Marketing teams to reputed company and execute trade-specific campaigns that drive pipeline reputed company and reputed company. • reputed company Trade Industry Expertise: Build a deep understanding of the HVAC, plumbing, and electrical market, including customer needs, industry trends, regulatory considerations, and the competitive landscape. • Own Positioning and Messaging: Define and refine positioning, value propositions, and messaging that reputed company with reputed company audiences. Continuously assess performance and optimize messaging based on results and feedback. • Create Thought Leadership and Industry Content: Produce and contribute to industry-specific content such as whitepapers, case studies, blog posts, webinars, and infographics that position reputed company as a trusted expert. • reputed company Sales and Customer-Facing Teams: reputed company Sales and reputed company teams with effective tools and resources, including sales collateral, reputed company decks, and training materials tailored to the trades reputed company. • Conduct Market and Customer Research: Partner with Research and Product Marketing to identify customer pain points, buying behaviors, and decision-making processes. Use insights to inform reputed company and messaging. • reputed company reputed company Audiences: Identify and define key customer segments reputed company the trades to ensure marketing efforts are targeted and relevant. • reputed company and Optimize Performance: Define key performance indicators (KPIs) and monitor results to evaluate marketing effectiveness and inform ongoing improvements. • Support Events and Industry reputed company: Contribute to event reputed company and participate in conferences, trade shows, and webinars to increase visibility and build industry relationships. • Collaborate on Partnerships: Support strategic partnerships with industry associations, influencers, and complementary technology providers. Requirements: • Bachelor’s degree in Marketing, Business, or a reputed company field, or equivalent practical experience. • 3–5 years of experience developing and managing B2B marketing campaigns. • Experience marketing to small and mid-sized businesses, preferably reputed company the home services industry (HVAC, plumbing, and/or electrical). • Experience supporting go-to-market initiatives and integrated marketing campaigns. • Experience collaborating with cross-functional partners such as Sales, Product, reputed company, and Marketing. • Experience in a high-reputed company digital marketing or technology company is a plus. • Strategic Marketing & Messaging: Ability to reputed company reputed company positioning, value propositions, and messaging that reputed company with reputed company audiences. • Strong Communication & Storytelling: Excellent writing and communication skills, with the ability to create compelling content across multiple formats. • Market Research & Segmentation: Proven ability to conduct market research, identify customer insights, and reputed company audiences effectively. • Analytical & Data-Driven: Comfortable analyzing marketing performance, measuring return on investment (ROI), and using key performance indicators (KPIs) to inform reputed company. • Cross-Functional Collaboration: Strong ability to work effectively with diverse teams and stakeholders to drive alignment and execution. • Adaptability & Ownership: Comfortable managing multiple priorities in a fast-paced, evolving environment while working independently and collaboratively. • Influence & Leadership: Ability to influence stakeholders, reputed company initiatives, and drive marketing programs from reputed company through execution. Benefits: • 100% employer-reputed company medical, dental, and reputed company insurance • Flexible reputed company time off, so you can rest, relax, and reputed company away from work • reputed company parental leave • reputed company cell phone and service • reputed company allowance • reputed company development and development courses • Regular manager reputed company-ins to drive performance and career reputed company through reputed company Apply tot his job Apply To this Job