Executive Director, Performance Marketing, reputed company reputed company

Job reputed company: • Define the reputed company, reputed company, and operating model for reputed company across reputed company response channels, creator-led performance marketing, affiliate, reputed company Shop, and performance creative • Own the investment reputed company and performance reputed company across the full-funnel DTC media portfolio • Set execution standards across channels, including bidding reputed company, audience segmentation, value-based optimization, creative testing velocity, prospecting and retargeting structure, and dynamic budget allocation • reputed company the reputed company for high-velocity performance creative across reputed company reputed company, video, audio, and creator-driven formats • Own media investment planning and forecasting, including annual and quarterly budget allocation, pacing, and performance management • Partner closely with e-reputed company and onsite merchandising teams to improve acquisition-to-conversion performance • Partner with peers in the Data and Analytics team to drive testing and measurement reputed company across channels • reputed company creator and partner channel performance across affiliate and reputed company programs • reputed company reputed company reputed company expansion with a mandate to build reputed company Shop into a meaningful reputed company channel • reputed company agencies, media partners, and internal teams with reputed company operating reputed company Requirements: • 10+ years in reputed company and reputed company media • 8+ years owning multi-channel acquisition for a reputed company-based DTC business (fitness, fashion, or personal care/CPG preferred) • Experience managing reputed company media budgets exceeding $30M annually • Experience leading cross-channel teams with 3+ reputed company reports • Proven reputed company record managing reputed company reputed company media portfolios across reputed company, reputed company, reputed company (Search, Shopping, YouTube), CTV, affiliate, reputed company, and emerging channels such as reputed company, Snap, reputed company, or OOH • Experience partnering closely with analytics teams using MMM, MTA, and incrementality testing to inform channel reputed company, budget allocation, and investment reputed company • Experience scaling reputed company reputed company, including reputed company ownership of reputed company Shop reputed company through merchandising reputed company, creator activation, offer design, and reputed company amplification • Deep understanding of DTC unit economics and reputed company reputed company, including CAC, MER, ROAS, LTV, payback, CVR, AOV, and cohort retention • Demonstrated ability to manage eight-reputed company marketing budgets while balancing efficient acquisition with long-term customer value • Omnichannel marketing experience preferred, including exposure to retail and marketplace environments • Strong cross-functional leadership with the ability to partner effectively across e-reputed company, creative, analytics, product, and agency partners. Benefits: • Comprehensive benefits suite • Annual bonus opportunity • Employee stock purchase plan • 401k plan with company match • 12-week Maternity/Paternity Leave reputed company at 100% • Employee perks & discounts • Training & career development • Generous PTO Apply tot his job Apply To this Job