Marketing Manager (Must have past U.S. Travel Industry Marketing Experience)

Who We Are Alexander+Roberts is a pioneer in worldwide travel, curating extraordinary journeys for more than 79 years. Specializing in small-group and privately guided travel, we deliver immersive cultural experiences supported by exceptional service and deep destination expertise. Position Summary The Marketing Manager is responsible for developing and executing integrated marketing strategies that drive brand awareness, lead generation, bookings, passenger growth, and profitability across both B2C and B2B channels. This role oversees a dynamic portfolio of tour operator marketing and public relations initiatives spanning digital, traditional, and co-op partner marketing. The Marketing Manager will plan, calendarize, execute, and analyze campaigns across digital marketing, website, email, social media, paid media, creative, content, brochures/e-brochures, and promotional offers, working closely with sales and the contact center to convert demand into revenue. Success in this role requires demonstrated experience in travel marketing environments involving escorted, multi-day, and FIT products (or comparable categories), strong lead-generation expertise, and a data-driven approach to campaign optimization. The role collaborates cross-functionally with pricing, sales support, product planning, operations, finance, and leadership to ensure marketing initiatives align with broader commercial objectives. Essential Duties and Responsibilities • Lead day-to-day marketing activities to drive bookings, yield, passenger volume, and overall revenue growth. • Partner with leadership to define campaigns, promotions, offers, messaging, and tactical plans, ensuring all initiatives are tracked and evaluated. • Recommend and manage investments in external agencies, partners, and marketing technologies to support scalable growth. • Ensure Alexander+Roberts’ brand positioning is compelling, authentic, and consistently represented across all channels. • Maintain strong alignment with internal stakeholders to ensure marketing efforts leverage the best available insights and capabilities. Campaign Planning, Execution & Analysis • Plan and manage the annual and ongoing marketing calendar to ensure timely, coordinated campaign execution. • Oversee lead-generation efforts to grow and improve the quality of the customer database, leveraging segmentation and targeting to improve conversion. • Deliver in-depth weekly, monthly, and quarterly performance reporting across all channels, applying insights to continuously optimize future activity. • Conduct competitive analysis and monitor market and customer trends, sharing insights with leadership and commercial teams. Digital & Traditional Marketing • Manage online marketing activities including, but not limited to, paid search, display advertising, retargeting, website merchandising, affiliate marketing, mobile and social advertising, SEO/GEO, co-op marketing, direct mail, and emerging media. • Develop, execute, and optimize digital strategies across website content, email marketing, paid media, and social channels. • Manage analytics, KPIs, and ROI measurement to support data-driven decision-making. Print, Content & Creative • Assist in the production of brochures and e-brochures, ensuring deadlines, quality standards, and brand consistency are met. • Produce and oversee compelling copy and content for digital and print channels that reflects the Alexander+Roberts brand voice. Collaboration & Partnerships • Establish strong working relationships with sales, call center, custom travel, and stakeholder teams in product, operations, and finance. • Proactively align marketing initiatives with other departments to mitigate conflicts and maximize organizational effectiveness. • Partner with product and operations teams to understand product features and benefits, develop value propositions, and define messaging frameworks. • Represent the voice of the customer by monitoring preferences and behaviors, contributing insights to the evolution of product offerings. • Collaborate with management on annual consortia, trade, agency partner, and DMO marketing initiatives, ensuring on-time and on-budget execution of all co-op and partner marketing efforts. Experience, Education, and Skills • Bachelor’s degree or equivalent combination of education, training, and experience. • 5+ years of progressive marketing experience within the U.S. escorted/guided tour, cruise, or comparable travel industry segment. • Proven experience managing both B2C direct-to-consumer and B2B (travel advisors, consortia, national accounts, tourism boards) marketing simultaneously. • Demonstrated success in lead generation, conversion optimization, customer segmentation, and targeting. • Strong analytical skills with the ability to interpret data and recommend actions based on empirical evidence. • Proven track record of building and executing marketing strategies from the ground up that drive measurable brand and revenue growth. • Experience managing complex schedules and multiple marketing channels concurrently. • Strong copywriting skills across both digital and print media. • Proficiency with marketing tools and platforms, including CRM systems, email automation, social platforms, and analytics tools. • Excellent collaboration and communication skills across diverse, cross-functional teams. • Strong computer proficiency, including MS Office Suite and Office 365. • Creative, detail-oriented, results-driven, and highly organized with strong project management capabilities. • Ability to work independently in a remote environment while collaborating closely with a distributed team. Job Type: Full-time Pay: $60,000.00 - $100,000.00 per year Work Location: Remote Apply tot his job Apply To this Job