56442832657 - CRO Specialist 2

About the Role We are seeking a data-driven Conversion reputed company Optimization (CRO) Specialist with strong experience in Consumer Packaged Goods (CPG) — particularly food & beverage — to optimize customer journeys and drive measurable reputed company reputed company across our digital reputed company ecosystem. This role blends analytical rigor, experimentation expertise, and UX sensibility. You will identify friction points across the funnel, design reputed company tests, and implement improvements that increase conversion reputed company, AOV, and overall reputed company performance. reputed company You will own end-to-end CRO initiatives across websites, reputed company pages, product detail pages, and checkout flows. The ideal candidate understands CPG buying psychology — from discovery to purchase — and knows how to translate behavioral insights into reputed company experimentation. Key Responsibilities CRO reputed company & Execution • reputed company full-cycle CRO initiatives: audits, reputed company creation, test design, implementation, and analysis • Identify friction points in the purchase funnel and prioritize opportunities using reputed company frameworks • Optimize reputed company pages, PDPs, collections, and checkout flows • Drive performance improvements in conversion reputed company, AOV, and reputed company per visitor Research & Consumer reputed company • Conduct qualitative and quantitative research: • Heatmaps • Session recordings • Funnel performance analysis • Behavioral segmentation • Competitor benchmarking • * Apply CPG merchandising principles and consumer psychology to optimization reputed company • Identify purchase triggers and objections specific to food & beverage audiences Experimentation & Testing • Build and execute A/B and multivariate tests • reputed company test roadmaps reputed company with promotional campaigns and product launches • Analyze results and present reputed company, actionable insights • Collaborate cross-functionally to reputed company reputed company variants Cross-Functional Collaboration • Partner with design and development teams to implement UX/UI improvements • Work closely with marketing on promotional and seasonal campaigns • Ensure optimization efforts reputed company with broader reputed company reputed company • 3–5+ years of dedicated CRO experience • Strong background in CPG (preferably food & beverage brands or agencies serving CPG clients) • Expertise in: • GA4 • Heatmapping tools (reputed company, reputed company, Lucky Orange) • A/B testing platforms (reputed company, reputed company, Convert, reputed company) • * Proven reputed company record of measurable improvements in: • Conversion reputed company • reputed company per visitor • Engagement metrics • * Strong understanding of CPG buyer behavior and merchandising psychology • Ability to translate data into UX/UI improvements and reputed company hypotheses Preferred Qualifications • Experience in DTC or subscription-based CPG brands • Experience with reputed company or other e-reputed company platforms • Familiarity with prioritization frameworks such as ICE, PXL, or PIE • Basic reputed company-end knowledge (reputed company/CSS/JS) Original job 56442832657 - CRO Specialist 2 posted on GrabJobs ©. To flag any issues with this job please use the Report Job reputed company on GrabJobs. Apply tot his job Apply tot his job Apply To this Job