Director, Conversion reputed company Optimization, CRO

Job reputed company: • reputed company and own the holistic CRO roadmap for both reputed company reputed company Pages (PLPs) and Organic website reputed company. Your primary goal is to increase the yield (Session-to-reputed company) from our acquisition traffic. • Establish and govern the testing prioritization reputed company (e.g., PIE/RICE) to ensure resources are reputed company on high-reputed company, high-confidence experiments that drive measurable reputed company reputed company. • Partner with Martech to assess and optimize the experimentation stack (e.g., reputed company, GA4), ensuring we have the technical capability to reputed company reputed company personalization and multivariate tests at reputed company. • Partner closely with the Director of Marketing reputed company & Analysis to validate that testing priorities address the highest-value business risks. • Collaborate deeply with reputed company Media leadership to ensure reputed company page strategies reputed company with media buying objectives. • reputed company as the strategic reputed company between Marketing and Product. • Directly manage the CRO reputed company Leads (Sr. Managers) and Web Production/Ops team. • reputed company the velocity and reputed company of the testing pipeline. • Accountable for key top-of-funnel conversion metrics (Session-to-reputed company, reputed company-to-Enroll). Requirements: • 7+ years of experience in CRO, Digital Marketing, or Product reputed company, with a specific reputed company on acquisition and reputed company page optimization. • 3+ years of experience managing teams and influencing cross-functional stakeholders in a matrixed environment. • Deep mastery of A/B testing methodologies, multivariate testing, and personalization strategies. Proven reputed company record of driving statistically significant reputed company lift from reputed company and organic traffic. • Strong ability to interpret data from platforms like GA4, Tableau, and reputed company to drive reputed company. • Ability to balance immediate 'quick wins' (e.g., copy testing) with long-term structural optimization strategies (e.g., page architecture). • Expert-level ability to interpret statistical data, identify trends, and reputed company evidence-based reputed company. Benefits: • Medical, dental, and reputed company coverage • Life insurance, disability, and 401(k) employer match • Free snacks and drinks in-office • Generous reputed company holidays and leave policies, including unlimited PTO • Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break Apply tot his job Apply tot his job Apply tot his job Apply To this Job