Director – Growth Marketing

Job Description: • Develop a strategic vision to maximize performance marketing efforts through leveraging data analytics and insights to deliver measurable results. • Utilize vision to drive strategy mix and investment levels across DTC and B2B sales channels, balancing effectiveness with efficiency, profitability, and user journeys across touchpoints. • Manage a small internal team of performance marketers and agency partners. • Evaluate the effectiveness of all digital demand generation channels and implement a measurement framework that supports both operational and longer-term decisions. • Lead performance marketing planning and execution across the medical channel sales organization. • Ideate with the functions across marketing, ecommerce, customer care, and business operations to understand results and sharpen activities. • Evaluate and test new marketing strategies and channels based on industry best practices, identifying and prioritizing improvement opportunities. • Own affiliate marketing strategy; Deliver results through affiliate channel by balancing growth with ROI while driving rapid experimentation and learning. • Collaborate on annual budget planning efforts that build from company growth strategy, marketing/retention KPIs, and brand metrics. • Supports diverse hiring and related initiatives to meet company goals. Requirements: • A minimum of 10+ years of digital marketing experience in healthcare or consumer goods • In-depth channel knowledge across best-in-class paid search, social, programmatic, affiliate, and OOH platforms • Experience managing paid media budgets >$5M/yr • Strong analytical skills, comfortable running comprehensive data analyses • Passion for using data to derive insights and drive business and marketing decisions • Experience with web analytics and visualization tools • Proven experience in effectively guiding external agency relationships • Strong communication and collaboration skills • Ability to be a strategic storyteller, with experience creating confidence with senior leaders and inspiring day-to-day teams • Capability to be collaborative and team-oriented • Ability to be a passionate problem solver that can operate at a strategic and executional level • Dedication to building high-performing teams while also supporting employees’ career growth in individual ways • Capacity to invite and use the opinions and perspectives of others • Strong commitment to company mission and values • Ability to work independently and collaboratively in a fast-paced, dynamic environment • Capability to respectfully share and accept feedback willingly from all levels of the organization. Benefits: • Health insurance • 401(k) matching • Paid time off • Two weeks of paid “Refresh” leave • 80 hours of paid sick leave annually • 11 paid holidays throughout the calendar year • Paid disability leave • Paid parental / pregnancy leave • Flexible Spending Accounts (FSA) • Tuition reimbursement • Employee Assistance Program Apply tot his job Apply To this Job