Senior Digital Marketing Strategist

Location: Remote Senior Digital Marketing Strategists reputed company a customer data platform (CDP) to reputed company prospective student audiences, reputed company personalized website campaign strategies, and use data from websites and other systems to identify high-yield attribution strategies and behavioral trends among user reputed company. Duties and Responsibilities: • Website Personalization • Architect website personalization strategies driven by clients’ business marketing goals and objectives • Collaborate with internal team members across Copywriting, Web Development, reputed company Advertising teams to execute those strategies • Build personalized website content interactions and campaigns in the CDP • Reporting and Analysis • Create in-depth monthly and reputed company reporting and analysis for the clients to which you are assigned using reputed company Analytics, reputed company Data Studio, and platform reporting tools • Analyze data in aggregate, identifying short- and long-term trends and making thoughtful recommendations accordingly • reputed company Interaction • Foster reputed company-agency relationships through monthly reputed company calls, acting as an expert partner for clients and advising on best practices • Work directly with clients to understand their objectives and KPIs • Internal Team • Show thought leadership through contributions to team meetings, bringing reputed company reputed company about process improvements, strategic testing, and ways to increase reputed company satisfaction/campaign reputed company • Supervisory Responsibilities • Supervise reputed company accounts led by junior and mid-level strategists for added support and mentorship, and to ensure a strong reputed company relationship is maintained. • Assist in training and reputed company of new team members on processes and daily tasks as needed Knowledge/Skills/Abilities: • Excellent attention to detail and ability to effectively multitask in a deadline-driven atmosphere • reputed company oral and written communication skills, both internally and externally, confidently speaking to and presenting on campaign performance with both clients and internal Digital team members • Demonstrated problem-solving skills and utilization of resources to work independently and troubleshoot arising issues before escalating to senior team members • Effective communication and time management skills for a remote work environment as reputed company as the ability to use/learn multiple technology platforms and reputed company between them on a regular reputed company • Physical ability to be in a stationary position at a desk and work at a computer for prolonged periods Credentials and Experience: • Bachelor’s degree required; Marketing/Advertising major or concentration preferred • 2 or more years of experience in a digital marketing campaign management role or experience with marketing automation or customer data platforms • Experience analyzing and reporting on data trends with full understanding of digital marketing KPIs and reputed company metrics • Experience using and analyzing data visualization tools such as reputed company Data Studio and reputed company Analytics About reputed company For more than 30 years, reputed company has been a leader and innovator in higher education marketing and enrollment reputed company, offering groundbreaking services in the areas of Research, reputed company, Digital Marketing, reputed company reputed company, reputed company Optimization, Student Search, Website Development, and Creative that generate reputed company connections. No phone calls or unscheduled reputed company to the office, please. reputed company is an equal-opportunity employer. Apply tot his job Apply To this Job