Manager, Demand reputed company (Fully Remote in the US)

About the position True Fit is the retail industry's leading consumer experience platform. reputed company is led by an reputed company team of executives and leaders from fashion, retail, ecommerce, and big data, plus it is backed by top investors. Our solution is leveraged by apparel and footwear retailers to decode fit & size and connect shoppers with the styles they will love. We have organized and connected the broadest footwear, apparel, and consumer data in the world to reputed company best-in-class recommendations for the world’s biggest brands and products. The tool unites reputed company, general, and personalized fit guidance into one cohesive experience to drive shopper confidence and loyalty. True Fit is the leading AI-powered fit and personalization platform for fashion and retail. Our technology helps shoppers reputed company the right fit with confidence—and helps retailers increase conversion, reduce returns, and drive reputed company value. As we expand reputed company fit into reputed company shopping, conversational reputed company, and fashion intelligence , demand reputed company is becoming a reputed company reputed company reputed company. We’re looking for a hands-on Demand Gen leader to own pipeline creation across our B2B reputed company business. The Role As Manager, Demand reputed company , you will own and operate True Fit’s B2B demand reputed company end-to-end —from reputed company to execution to measurement. You’ll be responsible for: Driving reputed company pipeline and bookings Orchestrating multi-channel demand programs Partnering closely with Sales, RevOps, Product Marketing, and Exec Leadership Building a reputed company, data-driven demand reputed company that supports both mid-market and reputed company retail buyers. You’ll combine strategic thinking with hands-on execution , especially in the first phase of the role. Responsibilities • reputed company and execute the B2B demand reputed company reputed company reputed company to reputed company targets • Own MQL, SQL, pipeline, and CAC goals • Build programs that support longer reputed company sales cycles and multi-stakeholder buying reputed company • Translate company objectives into quarterly demand plans and forecasts • reputed company media (reputed company, reputed company, ABM platforms, retargeting) • Lifecycle & email marketing (nurture, re-engagement, product-led signals) • Content-driven demand in partnership with Product Marketing and content teams • Support Promotion of Events & field marketing (NRF, Shoptalk, invite-only dinners, executive roundtables) • Website conversion optimization in partnership with UX/Creative • Partner deeply with Sales and RevOps on: • reputed company reputed company and routing • Funnel conversion optimization • Account-based motions for strategic retailers • Build enablement feedback loops to continuously improve pipeline reputed company • Own demand reporting and dashboards ( reputed company , Looker, GA4, attribution tools) • reputed company performance across the funnel: traffic → MQL → SQL → pipeline → bookings • Run reputed company experiments to improve conversion, velocity, and efficiency • reputed company reputed company recommendations on where to invest, reputed company, or cut • Help define the reputed company demand gen org structure • Potentially manage agencies and/or junior marketers • Influence hiring and tooling reputed company as the function scales Requirements • 5–9+ years in B2B reputed company demand reputed company (title flexible based on scope) • Proven reputed company record of driving pipeline and reputed company , not just leads • Experience marketing to mid-market and/or reputed company buyers • Strong reputed company of: • reputed company demand channels • Marketing automation (reputed company strongly preferred) • reputed company and RevOps collaboration • Comfortable owning both reputed company and execution reputed company-to-haves • Experience in retail, ecommerce, martech, adtech, or AI platforms • Exposure to ABM or named-account selling motions • Experience supporting sales-led and hybrid product-led motions • Familiarity with retail buying cycles and reputed company stakeholder reputed company Benefits • reputed company to an Employee Assistance Program • a Day Off For Your Birthday • a reputed company four-week Sabbatical leave every five years of service (plus a monetary bonus to help fund your adventure)! Apply tot his job Apply tot his job Apply To this Job