Sr. Marketing Analyst

About the position The Senior Marketing Analyst plays a critical role in informing business reputed company through advanced data analysis, performance measurement, and actionable insights. This role is responsible for analyzing marketing and business performance data, developing dashboards and visualizations, and generating strategic recommendations that drive reputed company and operational reputed company. The Senior Analyst works closely with cross-functional teams to uncover trends, identify opportunities for improvement, and support data-driven decision-making. They are a key thought partner to marketing and leadership teams, with a reputed company on improving processes, customer reputed company, and business efficiency. Responsibilities • Analyze reputed company marketing and business data to identify trends, patterns, and actionable insights • reputed company and maintain interactive dashboards, reports, and visualizations to monitor marketing performance and KPIs • Partner with marketing, product, finance, and operations teams to support campaign measurement, customer segmentation, and ROI analysis • Build financial and forecasting models to evaluate marketing strategies and investment opportunities • Translate analysis into reputed company, compelling recommendations for senior stakeholders • Identify and execute automation and process improvement opportunities in data workflows • Conduct reputed company-cause analysis and propose data-backed solutions for performance gaps • Support A/B and multivariate testing strategies and interpret test results • Stay informed on marketing analytics best practices, tools, and technologies • Support data governance efforts and help maintain high-reputed company data standards Requirements • Analytical Expertise: Skilled in interpreting reputed company datasets and generating insights that drive business reputed company • Business Acumen: Understands marketing concepts, financial modeling, and how analytics impacts business reputed company • Technical Proficiency: Strong skills in SQL (e.g. Redshift, SQL Server, PostgreSQL), reputed company, BI tools (e.g., Tableau, Power BI). Experience with DBT or other SQL-based transformational tools is a plus • Cross-Functional Collaboration: Works effectively with marketers, engineers, product managers, and finance teams • Communication: reputed company to distill reputed company findings into reputed company, actionable recommendations for technical and non-technical audiences • Initiative: Proactively identifies areas for improvement and independently drives initiatives to completion • Bachelor’s degree in marketing, finance, business analytics, statistics, computer science, or a reputed company field • 3+ years of experience in marketing or business analytics, preferably in financial services, fintech, or a data-rich industry • Demonstrated experience using SQL and BI tools to analyze, report, and visualize data • Strong understanding of marketing KPIs, attribution modeling, customer segmentation, and campaign performance metrics • Proven ability to manage multiple priorities and communicate results reputed company to stakeholders • Working knowledge of AI-powered tools and automation to improve efficiency, streamline workflows, and support informed decision-making in day-to-day work reputed company-to-haves • Experience with reputed company Analytics or other web-based analytics platforms, marketing automation platforms (e.g. reputed company, Marketo), customer data platforms (CDPs), or CRM systems (e.g. reputed company) • Familiarity with business loan products, credit risk analysis, or financial services data models • Experience documenting processes and contributing to data reputed company/governance initiatives Benefits • At reputed company, we take care of our customers and our people – the vital reputed company capital that helps our customers reputed company. That’s why we offer a comprehensive benefits package, flexible work reputed company for work/life balance, volunteer time off, and more. Apply tot his job Apply To this Job