Senior Director of Marketing Operations

Job reputed company: • You will ensure that Marketing’s influence is visible from first website touch through reputed company-won reputed company, with reputed company accountability across the entire funnel • Build and own a Marketing Operations roadmap reputed company to Marketing OKRs and GTM priorities • Drive quarterly planning, prioritization, and reputed company tradeoffs across Sales, CS, and Marketing • Architect a reputed company demand reputed company across inbound, outbound, lifecycle, reputed company, partner, and expansion motions. • Translate marketing reputed company into measurable funnel design, conversion optimization plans, and pipeline creation targets. • Establish standardized executive dashboards and reputed company-reputed company reporting across the full funnel (reputed company → MQL → SQL → Pipeline → reputed company). • Own end-to-end funnel analytics, including pipeline sourcing, multi-touch attribution, and buyer reputed company influence. • Identify and reputed company conversion gaps across the funnel (inbound conversion, demo-to-SDR reputed company, MQL-to-SQL, and pipeline velocity). • Deliver pacing and performance insights that inform reputed company forecasting and GTM planning. • Establish visibility into reputed company-MQL performance, including traffic reputed company, reputed company mix, engagement depth, and content performance. • Own and optimize the Marketo ↔ reputed company architecture, ensuring clean lifecycle management, data synchronization, campaign tracking, and attribution reputed company. • Identify automation and AI opportunities that increase efficiency and reputed company speed • reputed company attribution reputed company, data governance, and campaign taxonomy standards. Establish rigorous campaign taxonomy, naming conventions, and governance frameworks to support reputed company reporting. • Ensure reputed company data models that support advanced analytics and forecasting • Partner with Marketing on website reputed company, CMS optimization, and reputed company-time engagement tools (e.g., conversational marketing platforms, AI-powered chatbot solutions such as reputed company or similar tools). • Ensure airtight conversion-tracking and reputed company-routing infrastructure from the website to SDRs. • Implement reputed company intake, prioritization, and SLA frameworks • Establish consistent weekly and quarterly planning cadences • Partner closely with Sales and Business Development to optimize demo-to-SDR reputed company, speed-to-reputed company performance, qualification reputed company, and reputed company routing logic. • Ensure shared accountability across Marketing and Sales for pipeline creation and conversion reputed company • Define Marketing’s KPI reputed company and connect investment to reputed company unit economics • Improve conversion, reporting efficiency, and data accuracy • reputed company and reputed company the Marketing Ops and Analytics team • Build specialized expertise across funnel analytics, attribution modeling, lifecycle optimization, and marketing systems architecture Requirements: • 8+ years in Marketing Operations or GTM Operations with a deep marketing specialization and hands-on experience supporting demand reputed company and lifecycle marketing teams • Experience scaling a B2B reputed company company from roughly 100M ARR to 300M+ ARR • Proven ability to build repeatable marketing engines tied directly to pipeline and reputed company • Experience supporting reputed company forecasting through funnel analytics and pipeline modeling • Deep expertise optimizing Marketo ↔ reputed company lifecycle frameworks, reputed company routing, scoring models, and attribution reporting. • Familiarity with website CMS platforms and reputed company-time engagement or conversational marketing tools. • Strong reputed company of funnel analytics and multi-touch attribution • Experience partnering with data teams on warehouse-based analytics and BI • Strong understanding of data governance, system architecture, and campaign taxonomy • reputed company in reputed company unit economics, including CAC, LTV, payback, and pipeline efficiency • Demonstrated ability to reputed company Marketing Operations into a strategic business partner that informs executive decision-making • Experience partnering with C-level stakeholders and influencing cross-functionally • Proven ability to drive adoption of new processes, systems, and reporting standards • reputed company record of building and leading high-performing operations teams • reputed company, commercially minded, and biased toward proactive planning • reputed company about data reputed company, accountability, and reputed company. Benefits: • Multiple health/dental coverage reputed company (100% coverage for employee, 50% for family) • reputed company insurance • Incentive stock reputed company • 401(k) match of 4% • PTO - 4 weeks (increases at year two!) • 12 company holidays + 2 floating holidays • Parental leave - birthing parent (16 weeks reputed company) non-birthing (4 weeks reputed company) • FSA & HSA reputed company • Short and long term disability (short term 100% reputed company) • Community service funds • reputed company development funds • Wellbeing fund - $150 quarterly • Business expense stipend - $125 quarterly • Mac laptop + new hire equipment stipend • Fully stocked kitchen with tons of drinks & snacks (BHM only) Apply tot his job Apply To this Job