VP, Performance Marketing

Who is Credible? We are a marketplace where users can compare personalized, prequalified rates and quotes from multiple lenders and carriers, for student loans, mortgages, personal loans, and insurance. We're challenging the status quo by giving power to the consumer. We believe in a world where 'ethical', 'lending', and 'insurance' can coexist, so we set out to build innovative platforms that actually work for customers. Our mission is to help people find the best loan or insurance policy possible. We believe researching and buying loans or insurance shouldn't be confusing or complex, so we've focused on simplicity. About the Role Credible, a FOX Corporation company, is seeking a high-octane, data-obsessed VP, Performance Marketing to lead our paid customer acquisition engine. Credible helps millions of people make smarter financial decisions-from student loans to mortgages. Backed by the massive reach of FOX, we are uniquely positioned to combine world-class performance marketing with the authority of a household media brand. Reporting to the Chief Revenue Officer, you will be the primary architect of our paid growth strategy. You will own the execution and optimization of a multi-million dollar budget across Paid Search, Paid Social, Programmatic, and Display. You aren't just managing spend; you are responsible for scaling a sustainable, high-ROI acquisition machine that fuels Credible's growth across our owned properties and strategic publisher partner network. Key Responsibilities • Paid Media Strategy & Execution: Own the full-funnel performance strategy across Google Ads, Bing Ads, Meta, and emerging platforms, ensuring every dollar spent contributes to profitable growth. • Budget & P&L Accountability: Manage and allocate a significant performance marketing budget. You will be responsible for hitting ambitious targets for CAC, ROAS, and volume, providing regular forecasting and performance reporting to leadership. • Multi-Channel Optimization: Continuously optimize campaigns, creative assets, and landing pages to drive maximum conversion and efficiency. • Strategic Publisher Network: Collaborate with our Business Development team to manage and scale performance-based marketing efforts across our unique media publisher partner network and Credible's publisher ecosystem. • Data & Measurement: Establish and refine measurement frameworks. Work with Data Science and Engineering to improve attribution modeling, tracking, and the integration of first-party data into our bidding strategies. • Experimentation Culture: Design and lead a rigorous A/B testing roadmap-testing everything from bidding algorithms and creative hooks to granular audience segmentation. • Cross-Functional Collaboration: Partner closely with the Head of Organic and Head of Lifecycle to ensure a seamless customer journey and with General Managers to optimize their conversion funnels. • Team Leadership: Build, mentor, and scale a high-performing team of performance marketers, fostering a culture of accountability, technical excellence, and continuous learning. Education & Experience We are looking for a leader who is both a strategic thinker and a technical "operator." If you meet most of the criteria below, we want to hear from you: • 10+ years of experience in Performance Marketing/Growth, with at least 5+ years in a leadership role managing high-budget environments. • Deep Subject Matter Expertise: You have a "hands-on" background in SEM, Paid Social, and Programmatic. You understand the nuances of auction dynamics, algorithm shifts, and privacy-first tracking. • Analytical Rigor: You are comfortable navigating complex datasets. Proficiency with SQL, Tableau, or similar BI tools is a significant plus. • Financial Services or Marketplace Experience: Experience in high-consideration consumer categories (FinTech, Insurance, Real Estate) is highly preferred. • Scaling Track Record: Proven ability to scale monthly spend significantly while maintaining or improving efficiency metrics. • Collaborative Mindset: Experience working within a large media ecosystem or with external publisher partners is a plus. Pursuant to state and local pay disclosure requirements, the pay ranges for this role, with final offer amount dependent on education, skills, experience, and location, are listed below. This role is also eligible for an annual discretionary bonus, various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. View more details about Credible Benefits For high cost of labor markets such as but not limited to New York City and San Francisco: $195,600-$260,000 USD For all other US locations: $163,000-$218,000 USD Why work at Credible? We combine the intelligence, expertise, and confidence of a financial advisor with the approachability and honesty of a friend. In other words, we're the friend you always wish you had in finance. We are optimistic, challengers, trustworthy, clever, and smart. We are open and transparent. We strive to act as advisors by being friendly, objective, and open in our communication. We use language that is intelligent yet approachable. When appropriate, we'll drop in a bit of wit to position ourselves as a fresh, reliable voice in the financial world. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law. Apply tot his job Apply To this Job