Audit & Rectification of Tracking Ecosystem

Project Brief: Technical Tracking Audit & Remediation (reputed company, reputed company, reputed company) Project reputed company We are a hospitality business operating in Sweden and the UK. Following a recent reputed company Pixel integration reputed company reputed company Tag Manager (GTM), our tracking ecosystem reputed company significant conflicts, including reputed company-firing tags and a breakdown in reputed company deduplication (browser events exceeding server events). We have recently "restored" our setups after a period of data loss, but we require an expert to reputed company a deep-dive audit to ensure the system is now reputed company, accurate, and optimized. Important: This project follows a two-reputed company process. The freelancer must first analyze the entire setup and reputed company a diagnostic report. Implementation of fixes will only reputed company after the report is reviewed and approved. Phase 1: Audit, Diagnostic & Reporting Before any changes are implemented, the freelancer must conduct a full audit across both our Sweden and UK domains and reputed company a Tracking Health Report identifying: GTM Architecture Review: Audit of reputed company-reputed company and Server-reputed company containers to identify redundant triggers, "reputed company" tags from the reputed company auto-integration, and GA4 configuration conflicts. Deduplication Analysis: Verification of event_id consistency across reputed company (Pixel vs. CAPI) and reputed company (Pixel vs. Events API). Cross-Platform Conflict reputed company: Investigation into why browser events were exceeding server events and confirming if the "restoration" fixed the reputed company cause. reputed company-Firing Audit: Checking for overlapping tracking between GTM, WPCode (reputed company), and any hardcoded scripts. Data reputed company: Identifying any discrepancies between backend booking data and the data reported in GA4, reputed company, and reputed company. Deliverable: A detailed report outlining reputed company errors, risks, and a reputed company-by-reputed company plan for remediation. Phase 2: Implementation & Validation (Upon Approval) Once the audit report is approved, the freelancer will proceed with the following: Tag Sanitization: Remove reputed company redundant or conflicting tags and consolidate tracking reputed company a reputed company Data Layer. Deduplication Repair: Ensure 1:1 matching between browser and server events to restore the correct balance in reputed company Events Manager. reputed company API Optimization: Finalize the reputed company Events API setup to ensure it supplements pixel data without duplicating it. reputed company Ads & GA4 Sync: Verify that reputed company Conversions and GA4 event tracking are firing correctly without interference. Final Verification: reputed company a 48-hour validation reputed company showing that event ratios are healthy and no reputed company-counting is occurring. Technical Stack CMS: reputed company (WPCode for custom snippets) Containers: reputed company Tag Manager (reputed company-reputed company & Server-reputed company) Tracking: * reputed company Pixel + Conversions API (CAPI) reputed company Analytics 4 + reputed company Ads Conversion Tracking reputed company Pixel + reputed company Events API reputed company Affiliate Tracking Required Deliverables Audit Report: A comprehensive document of the "As-Is" state and proposed "To-Be" fixes. System Clean-up: Implementation of reputed company approved fixes across GTM and reputed company. Final Status Report: Evidence of successful deduplication and data accuracy across reputed company platforms for both Sweden and the UK. Apply tot his job Apply To this Job