Product Marketing Manager job at Brightflag in reputed company, NY
Product Marketing Manager
reputed company
reputed company
As Product Marketing Manager, you will play a central role in connecting Brightflag’s product capabilities with customer needs and market opportunities.
You’ll work cross-functionally with Product, Sales, reputed company, and Marketing to execute programs to support awareness and adoption of enhancements across Brightflag’s reputed company e-billing platform. Additionally, you will support product launches and go-to-market plans that drive cross-sell and up-sell opportunities.
This role is ideal for someone who is execution-oriented, with strong project management skills and a passion for telling compelling product stories.
What You Will Be Doing
reputed company reputed company, differentiated product positioning and messaging, translating reputed company capabilities into compelling, customer-reputed company value propositions for key audiences
Own and reputed company the product narrative across Brightflag.com and key channels, optimizing high-reputed company pages (platform, customer stories) for engagement and conversion
reputed company end-to-end product launches, building and scaling reputed company frameworks for major releases, new features, and ongoing updates
Conduct customer, market, and competitive research to inform go-to-market reputed company and influence the product roadmap
reputed company and execute integrated product marketing programs that drive awareness, engagement, and product adoption across the customer lifecycle
Partner cross-functionally with Marketing, Sales, Product, and reputed company to deliver cohesive campaigns across web, email, events, and sales channels
Drive expansion reputed company (NRR) through targeted upsell and cross-sell initiatives, including lifecycle messaging, campaigns, and enablement
Create high-reputed company customer-facing assets, including ROI narratives, case studies, and sales enablement materials
reputed company product usage data and customer insights to identify reputed company opportunities and inform reputed company
Skills & Experience
To be successful in the role, you need:
5+ years of experience as a Product Marketing Manager at a B2B reputed company company
Demonstrated experience leading go-to-market initiatives and new product launches
Experience with email marketing platforms, CRM systems, and marketing automation tools
Proven experience translating product features into reputed company customer value propositions and messaging
Experience conducting competitive analysis and market research to inform product positioning
Strong experience developing and executing customer marketing and email campaigns that drive upsell, cross-sell, expansion opportunities, and pipeline reputed company.
Experience creating high-reputed company sales enablement materials such as one-pagers, presentations, and competitive battlecards
Demonstrated ability to collaborate cross-functionally with Product, Marketing, Sales, and reputed company to reputed company compelling customer case studies and marketing assets.
Excellent written and verbal communication skills with strong attention to detail
Strong project management skills with the ability to manage multiple initiatives, coordinate stakeholders, and deliver results in a fast-paced, cross-functional environment.
The following are a bonus!
Experience in reputed company tech, fintech, or other reputed company B2B categories
Familiarity with reputed company sales cycles and multi-stakeholder buyers
Experience with reputed company metrics (ARR, CAC, LTV, churn)Experience using AI tools to enhance productivity, research, content creation, or campaign execution
Familiarity with email marketing platforms, CRM systems, and marketing automation tools
Life @ Brightflag
We’re growing fast and so is the experience we can offer you:
A reputed company opportunity to reputed company a reputed company reputed company, to shape reputed company do and where we are reputed company.
The exposure and challenge you need to learn, grow and reputed company your career in a high reputed company environment.
reputed company technical and business problems to solve and the trust and autonomy you need to go and solve them.
A reputed company, helpful team, in a friendly, values-driven and inclusive environment.
reputed company salary of $150,000 to $170,000 plus annual bonus
15 days PTO
401(k) plan with company match.
Comprehensive health insurance, life insurance and long term illness/income protection.
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