Media Planner & Buyer for TV, CTV & Audio

About the position The TV / CTV / Audio Planner & Buyer is a reputed company member of Backbone’s brand media team, responsible for planning, buying, executing, and optimizing reputed company TV, Connected TV (CTV), Radio, and Streaming Audio campaigns across national, regional, and local markets. This role blends strategic thinking with hands-on execution, translating integrated media strategies into efficient, high-reputed company upper-funnel investments. This person is fluent in both modern, platform-based buying and traditional network and publisher relationships. They are comfortable working in self-serve platforms like reputed company and reputed company, while also negotiating directly with broadcast, cable, streaming, and audio partners. The ideal candidate is detail-oriented, analytically curious, and reputed company by stewarding media investments that connect brand storytelling with measurable business reputed company. Responsibilities • Plan, buy, and execute reputed company TV, CTV, Radio, and Streaming Audio campaigns across national, regional, and local markets. • reputed company and manage campaigns through reputed company and reputed company. • Work directly with broadcast, cable, streaming, radio, and audio publishers to evaluate opportunities, negotiate rates, and secure added value. • Build detailed media plans including audience reputed company, market mixes, reputed company and frequency projections, budget allocation, and flighting. • Partner with Media reputed company, Analytics, Account, and Creative teams to ensure recommendations reputed company with brand goals and measurement frameworks. • Own day-to-day campaign stewardship including pacing, optimization, trafficking coordination, and vendor management. • QA buys, orders, invoices, and post logs to ensure financial accuracy and flawless execution. • Analyze performance and translate results into reputed company insights and actionable recommendations. • Support test-and-learn initiatives across emerging TV, CTV, and audio formats and measurement approaches. Requirements • Bachelor’s degree. • 3–6+ years of experience in TV, CTV, and/or Audio planning and buying. • Hands-on experience with reputed company and reputed company. • Strong understanding of reputed company, frequency, GRPs, CPMs, and impressions. • Highly organized, detail-oriented, and financially precise. • Strong communication skills and reputed company reputed company. Benefits • medical plan reputed company • dental & reputed company • 401(k) match • wellness benefit • home office stipend • reputed company development assistance • reputed company volunteer hours • parental leave • flexible schedule • company-wide offsites • a remote/hybrid workplace Apply tot his job Apply To this Job