Principal Product Manager, Analytics
As a Principal Product Manager for Analytics at Siteimprove, you will own the strategy and execution for our Analytics pillar as part of Siteimprove’s strategic shift toward an agentic content intelligence platform. You will define how we deliver trustworthy, democratized, actionable insights across web analytics, digital experience analytics, marketing analytics, and app (product) analytics—and how those insights become the connective tissue that makes our Search and Accessibility pillars more intelligent, proactive, and outcome-oriented.
This is a high-impact role in a crowded, fast-evolving market. You will be responsible for clarifying Siteimprove’s differentiated position, shaping an integration strategy across ecosystem tools and partners, and building a unified experience that turns fragmented data into proactive insights, recommendations, and agent-guided workflows. You will partner across Product, Engineering, Data Science, Design, and GTM to build capabilities that customers trust for decision-making and that directly improve content performance, conversion, and compliance at enterprise scale.
Here is a taste of the questions you, as a leader, will be asking yourself almost every day:
- What is our differentiated point of view in a world dominated by GA4, Adobe, and a growing set of specialized DXA and product analytics tools?
- How do we build a unified, simple UX that consolidates insight across web, marketing, experience, and app analytics without overwhelming users?
- What is the right integration strategy so customers can connect Siteimprove to their ecosystem (CDPs, ad platforms, BI tools, experimentation, tag managers) with minimal friction?
- How do we move from reactive dashboards to proactive insight and agent-guided recommendations that teams act on?
- How do we instrument trust: data quality, governance, privacy, and explainability—especially as AI becomes part of the analytics workflow?
- How do we ensure analytics doesn’t live in a silo, but actively powers smarter prioritization in Search and Accessibility?
As a Principal Product Manager for Analytics at Siteimprove, you will own the strategy and execution for our Analytics pillar as part of Siteimprove’s strategic shift toward an agentic content intelligence platform. You will define how we deliver trustworthy, democratized, actionable insights across web analytics, digital experience analytics, marketing analytics, and app (product) analytics—and how those insights become the connective tissue that makes our Search and Accessibility pillars more intelligent, proactive, and outcome-oriented.
This is a high-impact role in a crowded, fast-evolving market. You will be responsible for clarifying Siteimprove’s differentiated position, shaping an integration strategy across ecosystem tools and partners, and building a unified experience that turns fragmented data into proactive insights, recommendations, and agent-guided workflows. You will partner across Product, Engineering, Data Science, Design, and GTM to build capabilities that customers trust for decision-making and that directly improve content performance, conversion, and compliance at enterprise scale.
Here is a taste of the questions you, as a leader, will be asking yourself almost every day:
- What is our differentiated point of view in a world dominated by GA4, Adobe, and a growing set of specialized DXA and product analytics tools?
- How do we build a unified, simple UX that consolidates insight across web, marketing, experience, and app analytics without overwhelming users?
- What is the right integration strategy so customers can connect Siteimprove to their ecosystem (CDPs, ad platforms, BI tools, experimentation, tag managers) with minimal friction?
- How do we move from reactive dashboards to proactive insight and agent-guided recommendations that teams act on?
- How do we instrument trust: data quality, governance, privacy, and explainability—especially as AI becomes part of the analytics workflow?
- How do we ensure analytics doesn’t live in a silo, but actively powers smarter prioritization in Search and Accessibility?
As a Principal Product Manager for Analytics at Siteimprove, you will own the strategy and execution for our Analytics pillar as part of Siteimprove’s strategic shift toward an agentic content intelligence platform. You will define how we deliver trustworthy, democratized, actionable insights across web analytics, digital experience analytics, marketing analytics, and app (product) analytics—and how those insights become the connective tissue that makes our Search and Accessibility pillars more intelligent, proactive, and outcome-oriented. This is a high-impact role in a crowded, fast-evolving market. You will be responsible for clarifying Siteimprove’s differentiated position, shaping an integration strategy across ecosystem tools and partners, and building a unified experience that turns fragmented data into proactive insights, recommendations, and agent-guided workflows. You will partner across Product, Engineering, Data Science, Design, and GTM to build capabilities that customers trust for decision-making and that directly improve content performance, conversion, and compliance at enterprise scale. Here is a taste of the questions you, as a leader, will be asking yourself almost every day: What is our differentiated point of view in a world dominated by GA4, Adobe, and a growing set of specialized DXA and product analytics tools? How do we build a unified, simple UX that consolidates insight across web, marketing, experience, and app analytics without overwhelming users? What is the right integration strategy so customers can connect Siteimprove to their ecosystem (CDPs, ad platforms, BI tools, experimentation, tag managers) with minimal friction? How do we move from reactive dashboards to proactive insight and agent-guided recommendations that teams act on? How do we instrument trust: data quality, governance, privacy, and explainability—especially as AI becomes part of the analytics workflow? How do we ensure analytics doesn’t live in a silo, but actively powers smarter prioritization in Search and Accessibility?
**Additional Compensation: Eligible for yearly bonus subject to the terms of the applicable bonus plan.
Base pay will depend on the position, individual qualifications, market, and other operational business needs.
What you will be doing
If you’re excited about building analytics products that are both technically rigorous and decisively useful—and thrive in ambiguous, high-visibility problem spaces—this role is for you.
In this role, you will be responsible for scoping and delivering large initiatives across Siteimprove’s Analytics pillar. Responsibilities include partnering with customers and internal stakeholders to define business and system requirements, writing clear product specifications with success criteria, driving schedules from design to release, and managing production launches and adoption. You will lead and coordinate efforts across Engineering, Design, Data Science, Product Marketing, Sales, and Customer Success to develop an analytics platform that is enterprise-ready, differentiated, and deeply integrated across Siteimprove’s broader platform. You will have end-to-end ownership—from strategy to delivery to measurement—and will provide regular visibility to senior leadership on pillar performance, priorities, and risks.
Own the Analytics pillar strategy and roadmap spanning web analytics, digital experience analytics, marketing analytics, and app (product) analytics within Siteimprove’s agentic content intelligence platform.
What we will require of you
High ownership: you drive clarity, momentum, and outcomes.
Remote or Hybrid – EU, UK, Canada, or United States
What we will love about you
In addition, we hope you will appreciate: